This is a full-time, on-site (~2 days / week) role in Los Angeles, CA.
We're looking for a content lead to own the voice of Tabflows, which in a community this tight is one of the most important things we have. Direct primary care is small, vocal, and
deeply skeptical of anything that smells like marketing. The companies that win here don't broadcast at doctors, they sound like a person a doctor would actually want to hear from.
That voice is the job.
Here's the rare part: you'll have a real audience and a publish button, not a content calendar that disappears into the void. You'll write the LinkedIn posts, the SEO articles that
bring doctors to us in the first place, the case studies that turn a clinic's win into the reason ten more sign up, and the product announcements that make people actually open the
email. The things you write go live, in front of real doctors, the same week you write them, and you'll watch what they do next.
Day to day, you'll run the publishing engine end to end: finding the stories hiding inside our clinics, turning them into posts and articles and emails that sound like us, building
the SEO surface that compounds while you sleep, and keeping a steady drumbeat of work going out the door. You'll learn the DPC world deeply enough to write like an insider, because
nothing lands with doctors faster than the feeling that you actually get their world.
You'll work directly with the founders, pair closely with growth and design, and own the standard for how Tabflows sounds everywhere it shows up. What you publish is the company's
voice, not a distant cousin of it.
Qualifications
• A body of published work you can point to: a newsletter, a blog, a feed, case studies, anything where real people read what you wrote.
• You write like a person, not a brand, and you can feel the difference between a sentence that lands and one that just fills space.
• You're a reporter at heart. You can sit with a doctor for twenty minutes and walk away with the one story worth telling.
• You understand how content actually finds an audience: SEO, distribution, and the shape of a post that gets shared.
• You communicate warmly and clearly, and you move without waiting to be told.
• Experience in healthcare, B2B SaaS, or community-driven content is a lovely bonus, but voice and judgment matter more.
