Responsibilities
The TikTok LIVE SMB service team is affiliated with the TikTok LIVE team. We aim to help TikTok's Small to Medium-Sized businesses (including merchants and creators) obtain more diverse customer acquisition and business operation methods through live streaming by building product capabilities and providing creator services, and to offer professional live streaming content for users.
About the role
The TikTok LIVE team builds and runs industry communities for creators across markets including the US, the Middle East, Southeast Asia, and LATAM, helping creators grow customers and leads through live streaming. This role focus on driving the community into a full operating funnel, including making target merchants want to join, keeping them active once inside, converting inactivity into real actions like going live and adopting tools, driving live streaming and lead growth , as well as turning winners into contributors who bring in new members.
Responsibilities
1. Acquisition: Build an acquisition mix across product entries, CRM outreach, offline events, and direct invites; design join hooks and a starter pack; and manage join rate and CAC by channel.
2. Engagement: Design and run a weekly content rhythm (industry news, live-streaming tips, case breakdowns, AMA / office hours, benefit days, showcases) and interaction mechanics (polls, check-ins, challenges, leaderboards, success-story sharing) that turn passive members into active, mutually supportive participants, with hands-on moderation.
3. Conversion: Convert engagement into real business actions (going live, adopting live / lead-capture tools, optimizing the live room) through a tiered "complete tasks to unlock benefits" growth and incentive system.
4. Webinars & education: Run tiered, invite-only webinars and a progressive education track that turns learning into a goal-oriented, resource-unlocking path.
5. Offline events: Organize meetups, regional networking, best-practice tours, and closed-door roundtables, so top merchants help the long tail grow, then bring that trust and those cases back into the online community.
6. Data & attribution: Build a funnel-based metric system (join, activity, first live, tool adoption, first lead through tiered lead growth) and use treatment-vs-control comparisons to prove the community's incremental contribution.
7. Advocacy: Stand up contributor roles (mentors, ambassadors, community champions), capture success stories and repeatable playbooks, and shift the community to a self-sustaining model.
8. Cross-functional collaboration: Work with product, data, and other teams to integrate product capabilities, campaigns, education, and support resources into one merchant journey.
Qualifications
Minimun Qualification(s):
- Bachelor's degree or above, with 3+ years in community / user / growth / creator operations, including hands-on experience building a community from scratch or scaling one.
- Data-driven: able to build a metric system, read data to find problems, and validate operations with experiments and control groups, not just track group size.
- Strong content and program design skills: able to independently design and execute content cadence, interaction mechanics, challenges, webinars, and offline events.
- Strong cross-functional and project-driving skills, comfortable coordinating product, content, and data stakeholders in parallel.
- Working proficiency in English, able to collaborate directly with overseas teams, merchants, and creators.
- Genuine interest in live streaming, e-commerce, the creator economy, or local services, and willingness to stay close to frontline merchants and creators.
Preferred Qualification(s):
- Background in live streaming, the creator economy, or merchants and creator growth.
- Familiarity with operating overseas-market community platforms such as WhatsApp, Discord, Telegram, or Line.
- Experience running webinars, bootcamps, or large online / offline events.
- Experience building community automation (bots, FAQ knowledge bases).
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $88920 - $209380 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
