About Crown Macro
Crown Macro is building a modern financial media and intelligence platform for self-directed traders and active investors.
We publish institutional-quality market analysis, operate a growing subscription business, and are developing software that brings together financial research, real-time market context, proprietary data, and actionable intelligence in a product built for the way investors consume information today.
The Role
We are hiring a Head of Growth Marketing to build the engine that continues to turn that audience into a large, durable, and highly engaged subscriber base. The Head of Growth Marketing will own Crown Macro’s subscriber growth strategy, with an initial focus on scaling paid and organic acquisition through social content, organic search, and conversion optimization.
This is a high-level, hands-on, executive role. You will set the growth strategy, establish the operating cadence, build the team and systems, and personally drive the highest-priority initiatives until the function is sufficiently mature to delegate them.
You will be responsible for the full journey from first impression to paid subscriber, including audience development, content distribution, SEO, landing pages, offers, conversion, onboarding, and early retention.
The right person understands that growth is not a collection of disconnected campaigns. It is a system. You should be equally comfortable defining Crown Macro’s organic acquisition strategy, reviewing a content brief, diagnosing a conversion funnel, analyzing cohort performance, and deciding where the company should invest its next dollar or hour to maximize growth. You should be ruthlessly data-first.
Key Responsibilities
- Work with content production team to continuously develop a strategy designed to generate qualified traffic, subscriber growth, and durable brand authority through social media and beyond.
- Translate Crown Macro’s research, market commentary, videos, newsletters, and personalities into a coordinated growth engine.
- Develop repeatable systems for content creation, repurposing, distribution, and measurement.
- Work closely with editorial, research, video, and social teams without reducing strong financial content to empty engagement bait.
- Identify formats, narratives, and subject areas that attract the customers most likely to pay and remain subscribed.
- Own paid subscriber acquisition across Crown Macro’s products.
- Develop and execute a growth strategy tied to revenue, customer acquisition cost, conversion, retention, and lifetime value.
- Build a clear operating model for moving users from social, search, and free content into paid subscriptions.
- Identify the highest-leverage growth opportunities and turn them into measurable experiments.
- Establish forecasts, targets, reporting, and accountability across the acquisition funnel.
- Own Crown Macro’s organic search strategy from technical foundations through editorial execution.
- Work with engineering to improve site architecture, indexing, page performance, structured data, and other technical SEO foundations.
- Measure SEO based on qualified traffic, email capture, paid conversion, and revenue, not rankings alone.
- Own the performance of landing pages, pricing pages, lead magnets, email capture flows, checkout, and upgrade paths.
- Improve the conversion of Crown Macro’s large social audience into owned email relationships and paid subscriptions.
- Design and test offers, positioning, packaging, trials, guarantees, annual plans, and upgrade paths.
- Partner with engineering to improve signup, onboarding, attribution, experimentation, and analytics.
- Build a disciplined testing program while avoiding low-impact experimentation performed solely to populate dashboards.
- Improve the customer journey from signup through the first 30 to 90 days.
- Develop onboarding and lifecycle programs that quickly demonstrate the value of Crown Macro’s products.
- Work with product, editorial, and customer experience teams to reduce expectation gaps and early voluntary churn.
- Segment subscribers based on source, behavior, product usage, and intent.
- Build and lead Crown Macro’s growth marketing organization.
- Determine which capabilities should be developed internally and which should be supported by agencies, freelancers, or technology.
- Hire and manage specialists across content growth, SEO, lifecycle marketing, conversion, analytics, and paid acquisition as the company scales.
- Create clear priorities and operating rhythms across marketing, content, product, engineering, and revenue.
- Serve as a senior strategic partner to the founders and help shape Crown Macro’s broader product and market strategy.
During your first year, you will be expected to:
- Establish a clear, measurable subscriber acquisition strategy.
- Grow our organic growth engine to continue producing compounding qualified traffic.
- Increase the percentage of Crown Macro’s social audience that becomes an email subscriber or paying customer.
- Meaningfully improve visitor-to-subscriber and subscriber-to-paid conversion.
- Create a reliable reporting system for acquisition, conversion, retention, and customer economics.
- Improve the first paid customer experience and reduce early churn caused by unclear expectations or unrealized value.
- Build the initial growth team, processes, and experimentation roadmap.
- Produce sustainable paid subscriber growth without weakening Crown Macro’s brand or editorial standards.
Who You Are
You are an experienced growth leader who has helped scale a subscription, media, fintech, research, education, SaaS, or information business.
You combine strong strategic judgment with a willingness to execute. You do not need a large team, a six-month planning cycle, or an army of consultants before producing results.
You understand how content creates demand, how search compounds over time, and how product, positioning, conversion, and retention affect acquisition economics.
You are analytical without becoming trapped in analysis. You use data to make decisions, not to retroactively decorate them.
You also understand the difference between attracting a large audience and attracting the right audience.
Particularly Valuable Experience
- Scaling a paid newsletter, financial media company, research platform, or membership product.
- Building organic acquisition in a competitive or high-trust category.
- Marketing financial, investing, or economic content to sophisticated individual investors.
- Converting a large social audience into owned and paid relationships.
- Working closely with editorial teams, creators, analysts, or founder-led brands.
- Developing programmatic SEO or data-driven financial content.
- Improving first-month subscriber retention and annual-plan conversion.
- Building a growth function from an early or underdeveloped stage.
What This Role Is Not
- This is not a role focused primarily on posting to social media, managing a content calendar, or coordinating agencies.
- It is not a pure brand position, although protecting and strengthening the Crown Macro brand is essential.
- It is not a pure paid media position, and we are not looking for someone whose only growth lever is buying increasingly expensive traffic from Meta and Google.
- This role owns the system that creates demand, captures it, converts it, and turns it into durable revenue.
What We Offer
- A large existing audience with substantial room for improved conversion and monetization.
- A differentiated product in a large and culturally relevant market.
- Direct access to the founders and meaningful influence over early company strategy.
- The opportunity to build the growth function, team, and operating model from the ground up.
- A company willing to move quickly, test ambitious ideas, and invest behind approaches that demonstrate real results.
- The chance to help build a defining financial media brand rather than maintain an established marketing machine.
- Competitive base with significant cash upside tied directly to the growth you create. We are setting ambitious targets, and we intend to pay accordingly when they are hit.
