Description
Do you love finding creative ways to connect with customers through digital content? Are you equal parts creative, organized, and curious about what makes people engage? Valley Natural Foods is looking for a Marketing Engagement Specialist to help bring our co-op, products, programs, and community to life across our digital channels.This is a hands-on marketing role for someone who enjoys turning ideas into engaging customer communications. You'll spend much of your time creating and coordinating email marketing, digital content, and campaigns, using customer insights and shopping data to help make our communications more relevant and effective.You'll also have opportunities to step away from the screen and support the events and community connections that make Valley Natural Foods more than just a grocery store.Why You’ll Love Working Here:At Valley Natural Foods, we’re more than a grocery store, we’re a community-owned food co-op with a long history of connecting people with great food, supporting local producers, and contributing to a healthier, more sustainable community. Here, marketing is about more than selling products. It’s about sharing the stories behind our co-op, helping customers discover great food, strengthening connections with local producers, and finding meaningful ways to engage with the community we serve.What You'll Do:Create and coordinate engaging email campaigns, e-newsletters, and digital content that connect with our customers.Use customer insights and shopping data to help make communications and offers more relevant and effective.Keep digital campaigns and communications organized, accurate, and on schedule.Partner with the Marketing Manager and teams across the co-op to bring marketing campaigns and ideas to life.Help plan and support key co-op events and community engagement activities throughout the year.What We're Looking For:Experience in marketing, communications, digital marketing, or a related field.A strong writer and communicator with an eye for engaging, accurate content.Comfortable working with email marketing, CRM, website, and other digital tools and excited to learn new ones.Organized and detail-oriented, with the ability to manage multiple projects and deadlines.A collaborative, flexible approach and willingness to jump in where needed.An interest in food, community, local businesses, or the cooperative model is a plus.Job Details & Benefits· 20% employee discount· Paid time off and paid volunteering401(k) matching for staff who are 18+Health, dental, and vision insuranceEmployee referral programValley Natural Foods is an Equal Opportunity Employer: We believe strong communities are built by people with diverse experiences and perspectives working together. We are an equal opportunity employer and make employment decisions based on qualifications, skills, and business needs, without discrimination as protected by applicable law. We're committed to fostering a respectful, welcoming workplace where everyone has the opportunity to contribute and grow and other customer-facing digital platforms. This position creates and coordinates timely, engaging communications that support Marketing priorities, promotions, events, and Valley Natural Foods' family of brands. The role also supports select community partnerships and events as needed.
Digital Marketing & Communications
- Coordinate E-Newsletter Communications: Create, edit, proof, test, schedule, and distribute Valley Natural Foods' regular e-newsletters and other email communications, ensuring content is accurate, timely, engaging, and aligned with brand standards and Marketing priorities.
- Coordinate Email Marketing Campaigns: Develop and execute targeted email campaigns using CRM and customer shopping data to identify trends and audience segments, creating personalized messaging, offers, and coupons that align with customer preferences and shopping behavior.
- Coordinate Digital Marketing Calendar: Coordinate email and digital communications with the broader Marketing calendar to ensure campaigns, promotions, events, and customer communications are delivered on schedule.
- Coordinate Digital Content: Create, update, format, and publish customer-facing content for websites, landing pages, online forms, digital signage, and other digital platforms as assigned.
- Support Digital Campaigns: Assist the Marketing Manager with the execution of digital marketing campaigns across Valley Natural Foods and its family of brands, including campaign setup, creative assets, customer communications, and other digital touch points.
- Create Marketing Content: Write, edit, proofread, and format digital copy and creative assets for email, websites, digital advertising, signage, and other Marketing communications while maintaining established brand standards.
- Measure Digital Performance: Track and report key email and digital marketing metrics, identify trends and opportunities, and share observations with the Marketing Manager to improve future communications and campaigns.
- Coordinate Digital Tools: Maintain customer-facing digital tools such as online forms, automated email communications, digital signage platforms, and other Marketing-related digital systems.
Community Engagement
- Support Community Partnerships: Coordinate the community event calendar with the Leadership Team to ensure appropriate leadership representation and support at select community events and partner activities throughout the year, helping maintain relationships with key donation and community partners.
- Support Marketing Events: Serve as the lead planner and primary point of contact for Valley Natural Foods events, coordinating event planning, digital promotion, communications, vendors, logistics, timelines, and day-of execution to ensure successful and well-coordinated events.
Business Operations, Safety and Compliance
- Alert VNF Management of potential theft or other emergencies
- Keep department areas - shelves, counters, aisles, back stock -- in clean, orderly condition and remove trash.
- Keep department equipment in working order and advise Marketing Brand Manager of equipment problems.
- Attend Marketing staff meetings and other assigned training requirements.
- Participate in branding audits, training, and support.
- Perform other duties as assigned by Management Team. Do you love finding creative ways to connect with customers through digital content? Are you equal parts creative, organized, and curious about what makes people engage? Valley Natural Foods is looking for a Marketing Engagement Specialist to help bring our co-op, products, programs, and community to life across our digital channels
- Do you love finding creative ways to connect with customers through digital content? Are you equal parts creative, organized, and curious about what makes people engage? Valley Natural Foods is looking for a Marketing Engagement Specialist to help bring our co-op, products, programs, and community to life across our digital channels.
- This is a hands-on marketing role for someone who enjoys turning ideas into engaging customer communications. You'll spend much of your time creating and coordinating email marketing, digital content, and campaigns, using customer insights and shopping data to help make our communications more relevant and effective.
Do you love finding creative ways to connect with customers through digital content? Are you equal parts creative, organized, and curious about what makes people engage? Valley Natural Foods is looking for a Marketing Engagement Specialist to help bring our co-op, products, programs, and community to life across our digital channels.
This is a hands-on marketing role for someone who enjoys turning ideas into engaging customer communications. You'll spend much of your time creating and coordinating email marketing, digital content, and campaigns, using customer insights and shopping data to help make our communications more relevant and effective.
You'll also have opportunities to step away from the screen and support the events and community connections that make Valley Natural Foods more than just a grocery store.
Why You’ll Love Working Here
At Valley Natural Foods, we’re more than a grocery store, we’re a community-owned food co-op with a long history of connecting people with great food, supporting local producers, and contributing to a healthier, more sustainable community. Here, marketing is about more than selling products. It’s about sharing the stories behind our co-op, helping customers discover great food, strengthening connections with local producers, and finding meaningful ways to engage with the community we serve.
What You'll Do
- Create and coordinate engaging email campaigns, e-newsletters, and digital content that connect with our customers.
- Use customer insights and shopping data to help make communications and offers more relevant and effective.
- Keep digital campaigns and communications organized, accurate, and on schedule.
- Partner with the Marketing Manager and teams across the co-op to bring marketing campaigns and ideas to life.
- Help plan and support key co-op events and community engagement activities throughout the year.
What We're Looking For
- Experience in marketing, communications, digital marketing, or a related field.
- A strong writer and communicator with an eye for engaging, accurate content.
- Comfortable working with email marketing, CRM, website, and other digital tools and excited to learn new ones.
- Organized and detail-oriented, with the ability to manage multiple projects and deadlines.
- A collaborative, flexible approach and willingness to jump in where needed.
- An interest in food, community, local businesses, or the cooperative model is a plus.
Job Details & Benefits
- 20% employee discount
- Paid time off and paid volunteering
- 401(k) matching for staff who are 18+
- Health, dental, and vision insurance
- Employee referral program
Valley Natural Foods is an Equal Opportunity Employer: We believe strong communities are built by people with diverse experiences and perspectives working together. We are an equal opportunity employer and make employment decisions based on qualifications, skills, and business needs, without discrimination as protected by applicable law. We're committed to fostering a respectful, welcoming workplace where everyone has the opportunity to contribute and grow
Requirements
Mandatory Qualifications:
- Marketing, Graphic Design or Digital Communications or previous related work experience
- Competency in Adobe Creative Suite9InDesign, AI, Photoshop etc.)
- Demonstrated working knowledge of social media platforms and strategic planning, including backdoor utilization, analytics presentation, customer interaction and marketing campaigns.
- Strong project management and organization skills with demonstrated ability to think critically and solve problems
- Ability to work independently or on a team with ability to meet deadlines, coordinate projects and work varied hours and days, including occasional nights or weekends to accommodate events.
- Proficiency in MS Office and Adobe Creative Suite. Experience with Mailchimp or similar platform. Strong technical aptitude to learn and adapt to changing technology.
- Strong organizational, time management and communication skills (spoken, listening, & written).
- High ethical standards with personal integrity with the ability to convey an accurate public image of the co-op, acting in the best interests of the co-op.
- Demonstrated objectivity and ability to stay in conflict and timely follow-through to commitments
- Detail oriented, able to multi-task and remain flexible to the changing needs of the co-op
- English proficiency
- Regular, predictable attendance
Preferred Qualifications
- Experience with Ecommerce metrics and advertising.
- Previous experience with video editing software.
- Previous Marketing work experience or degree in Marketing/Communications, or related field.
- Previous experience in the following areas: Food Styling; Photography; Professional Writing and copywriting; Creative Writing and Editing; and Desktop Publishing.
- Understanding of the retail, grocery/co-op, natural/organic food industry.
Physical Demands
- Ability to lift/push/pull/carry up to 10 pounds frequently, 20+ pounds occasionally
- Manual dexterity with ability to grasp and perform repetitive motions with hands, wrists, and fingers for extended periods of time
- Close visual acuity to focus on and/or read data and words on a computer monitor for extended periods of time
- Ability to perform sedentary work for extended periods of time; standing and walking occasionally required
Reports To: Marketing Brand Manager
Supervises: N/A
Department, Status, Salary: Support, Full Time, Hourly (At Will)
Work Schedule: Business hours with occasional night and weekends for community events
Valley Natural Foods Core Competencies
- Adaptability/Flexibility/Dependability
- Communication/Listening Skills
- Customer Service/Customer Focus
- Integrity/Accountability
- Sense of Urgency/Productivity
- Teamwork/Interpersonal Skills
- Work Environment/Safety/Job Knowledge
Position Specific Competencies
- Writing
- Initiative
- Photography
- Personal Organization
The information above is intended to describe the general nature and level of work being performance by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. VNF management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. This is not an employment contract and does not interfere with Minnesota’s Employment at Will.
