Web Communications oversees all aspects of bridgew.edu, the
university\'s primary website. The department provides oversight,
content creation, design, training, technical development and support to
the web infrastructure. Web Communications adheres to a continuous
improvement philosophy focused on understanding the needs of users,
designing suitable web experiences, assessing performance via data and
implementing incremental changes. This department works collaboratively
within Enrollment, Marketing and Communications and throughout the
university to tell the Bridgewater story and enhance BSU reputation.
Position Summary: As a member of the Division of Enrollment, Marketing
and Communications, the Web Content Creator is responsible for creating,
editing, designing, updating, testing and tracking the performance of
web content on the Bridgewater State University website
(www.bridgew.edu). The Web Content Creator has responsibility for
ensuring consistency of web content with the Bridgewater State
University brand and style guide, and ensuring content is accessible and
optimized for search engine and generative engine findability (SEO/GEO).
Works collaboratively with other divisional employees to integrate
video, marketing, social media, and content updates with the website.
The Web Content Creator also will make recommendations for improving the
format, design, and content of the website. TOUR OF DUTY: Monday to
Friday from 9:00 AM to 5:00 PM, some nights, and weekends. This position
is located on campus in Bridgewater, MA. This position is eligible for
hybrid/remote work in accordance with BSU remote work policy. Salary
Range \$65,000-\$70,000 This is a full-time, 12-month APA position and
is subject to the terms of that union agreement. ESSENTIAL DUTIES: 1.
Create, review and edit content for the Bridgewater State University
website. 2. Ensure all content uploaded onto the website meets
accessibility and content standards. 3. Regularly update and check for
accurate content on the website. 4. Work collaboratively to develop and
build new content and functionality for the website. 5. Ability to
collaborate effectively with others at all levels and units of the
university to create new and update existing content. 6. Develop reports
and monitor web performance statistics. 7. Work with university
colleagues to implement video content for the website. 8. Make
recommendations to Web Content Manager and Director of Web
Communications for upgrades and changes to the format, design and
content of the website. 9. Attend staff meetings and participate in the
organization\'s operations and strategic direction. 10. Actively
supports the University\'s initiatives of Diversity & Social Justice.
- Related duties as assigned by Web Content Manager and Director of
Web Communications. REQUIREMENTS/QUALIFICATIONS: \*Please include a
Writing Sample or link to digital communications materials. 1.
Bachelor\'s degree required. 2. 1 year professional experience in web
Content Creation Required. 3. Excellent Editing And Proofreading Skills,
including editIing a variety of material for clarity, logical
organization, and stylistic consistency. 4. Ability to work with
colleagues to continually improve the website. 5. Experience in
embedding video and static graphic content into web pages. 6. Project
management skills, including ability to develop work plans and
timelines, handle simultaneous assignments, and meet deadlines. 7.
Strong Interpersonal Communication Skills. 8. Work Experience Developing
content for complex websites in a large, dispersed organization. 9.
Accessibility (WCAG 2.1) knowledge preferred. 10. Working knowledge of
SEO/GEO preferred. 11. CMS experience (Drupal or similar) preferred. 12.
Familiarity with Google Analytics preferred. Posting Number: S01352P
Please click on the MORE INFORMATION box to apply
