Scottsdale, AZ (Hybrid) | Full-Time | $71,500 - $74,000/year
About the Role
A large public university’s digital learning division is hiring a Communications Specialist to join its Student Journey team. The role focuses on designing, implementing, and managing targeted communication campaigns that guide prospective students from inquiry through enrollment and support current students through registration, financial aid, and degree completion, reaching both national and international audiences.
This is a technically hands-on position that combines campaign strategy with execution across email, SMS, dialer, app notifications, and ringless voicemail. The specialist will use Salesforce Marketing Cloud (including Journey Builder and AMPscript), leverage AI-driven personalization tools, and take a data-first approach to segment audiences, run multivariate tests, and track engagement and ROI. The work involves close collaboration with academic units, support services, CRM teams, enrollment centers, and data teams to build comprehensive, non-redundant communication strategies.
This is a hybrid role requiring reliable commuting to the Scottsdale, Arizona office.
What the Role Covers
- Developing and managing end-to-end communication flows guiding prospective students through enrollment and supporting current students through completion
- Championing AI-driven personalization at scale using Marketing Cloud’s Einstein, Claude, and other emerging tools to deliver segmented and one-to-one campaigns
- Using data to identify student pain points, run multivariate tests, validate audience targeting, and track engagement and ROI
- Partnering with stakeholders across academic units, support services, CRM, enrollment, and data teams to gather requirements and build communication strategies
- Developing contextual, motivational content including college-specific resources, eligibility information, alumni success stories, and milestone celebrations
- Implementing targeted re-engagement strategies for both prospective and current students
- Performing meticulous QA testing on campaigns covering personalization, dynamic content, segmentation rules, and compliance with CAN-SPAM, GDPR, CCPA, CASL, and TCPA
- Building and troubleshooting email templates with dynamic content, AMPscript, interactive content, personalization logic, and segmentation
- Writing and reviewing content for adherence to university and corporate partner brand guidelines
Qualifications
- Bachelor’s degree and three years of relevant experience, or equivalent combination of experience and training
- Experience with Salesforce Marketing Cloud, including Journey Builder
- Proficiency creating mobile, responsive email communications and templates using HTML, CSS, and AMPscript
- Proven record of developing, executing, and analyzing marketing communication campaigns
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Experience conducting one-to-one and mass communication campaigns across email and SMS, preferably in higher education
- Experience analyzing campaign data and translating findings into actionable insights
- Passion for new technologies including AI tools and their application to student communications
- Ability to thrive and re-prioritize in a fast-paced, changing environment
Compensation and Benefits
- $71,500 - $74,000/year depending on experience
- Healthcare, financial security, and retirement benefits
- Tuition reduction for employees, dependents, and spouses
- Employee discounts
- Flexible/hybrid work schedule options
Application deadline: November 6, 2026
Visit Mediabistro for full details and application instructions.
