About The Role
The Content Marketing Manager owns the editorial engine that drives organic demand: SEO-driven blog posts, technical guides, case studies, webinars, and email nurtures for a B2B SaaS audience of developers and technical decision-makers.
This role sits at the intersection of product, sales, and demand generation. Content produced here directly fuels pipeline — organic traffic, MQLs, and sales enablement assets — and the team measures its work against revenue, not vanity metrics.
Key Responsibilities
- Own the editorial calendar and ship 8-10 pieces of long-form content per month across blog, whitepapers, case studies, and webinars
- Drive organic growth through SEO strategy: keyword research in Ahrefs/Semrush, on-page optimization, and content refreshes that move pages to page one
- Interview engineers, product managers, and customers to turn technical subject matter into clear, compelling narratives
- Build and manage a freelance writer network; edit for accuracy, voice, and conversion-oriented structure
- Partner with demand-gen to create gated assets, nurture sequences in HubSpot, and sales collateral that moves deals forward
- Measure content performance end-to-end in GA4 and HubSpot — traffic, rankings, SQLs sourced — and report monthly to leadership
- Develop case studies and customer stories with sales and customer success to support ABM and enterprise campaigns
What We Are Looking For
- 4-7 years of content marketing experience, ideally in B2B SaaS or technical/developer-focused markets
- Proven SEO track record — comfortable owning keyword strategy, technical SEO basics, and demonstrating organic pipeline impact
- Strong writing and editing portfolio; able to simplify complex technical concepts without dumbing them down
- Hands-on with HubSpot or Marketo, GA4, Search Console, and Ahrefs or Semrush
- Experience managing freelancers and editorial workflows at volume
- Comfortable working with engineers and PMs to extract and validate technical accuracy
- Bonus: experience with product-led growth motion, developer marketing, or video/short-form content production; BA/BS in English, Journalism, Marketing, or related field
