JOB TITLE: Digital Marketing Associate
POSITION OVERVIEW:
The Digital Marketing Associate supports the day-to-day execution of Natori’s digital marketing, e-commerce content, and promotional initiatives. This hands-on role coordinates cross-channel campaigns, manages email and mobile messaging in Klaviyo, supports paid media, and produces content for Natori.com. The position works closely with Digital Marketing, Creative, Ecommerce Merchandising, and Wholesale/Buying teams to keep campaigns accurate, on-brand, and on schedule.
RESPONSIBILITIES:
Promotional & Campaign Management
- Maintain the centralized marketing and promotional calendar, coordinating campaign timing, offer details, creative assets, and key deadlines.
- Manage campaign workflows and approvals in Monday.com, ensuring coordinated execution across the website, email/mobile messaging, and paid media.
Email & Mobile Messaging (Klaviyo)
- Build, QA, schedule, and deploy newsletters, email campaigns, and SMS, MMS, and RCS messages, along with automated flows and lifecycle communications in Klaviyo.
- Support email and mobile messaging strategy through campaign planning, audience segmentation, customer profiles and data, and copy development.
- Manage ongoing Klaviyo program updates and analyze campaign and flow performance to inform improvements.
Paid Media
- Manage day-to-day paid media execution across channels including Meta, Google Ads, Microsoft Advertising (Bing), and TikTok, coordinating with agency partners as needed.
- Coordinate ad creative and copy, review campaign accuracy, and monitor results against performance goals.
Onsite Content & Editorial
- Build and maintain digital catalogs, landing pages, editorial and promotional content, and other on-site experiences using FASTR.
- Work with provided creative assets, photography, and copy to produce and update visually polished layouts; use Adobe Creative Suite to prepare and adapt assets as needed.
- Partner with Creative, Merchandising, and content-platform teams on updates, maintaining brand consistency, responsive design, and basic SEO best practices.
Wholesale, Buying & Marketplace Support
- Collaborate with Wholesale and Buying teams on product assortment and merchandising coordination, as well as Shopify and other marketplace or digital commerce initiatives.
Reporting & Analytics
- Prepare recurring e-commerce and marketing performance reports, evaluate channel and campaign results, and share actionable insights with the team.
SKILLS & EXPERIENCE:
- 2–4 years of relevant experience in digital marketing, e-commerce, content production, graphic design, or a related field
- Hands-on experience with Klaviyo, including campaigns, automated flows, segmentation, customer profiles, and reporting
- Proficiency in Adobe Creative Suite, particularly Photoshop and InDesign, with strong visual design and layout skills.
- Experience supporting or managing paid media campaigns across platforms such as Meta, Google Ads, Microsoft Advertising (Bing), and TikTok
- Strong copywriting and editing skills, with an understanding of email/mobile messaging, digital design, and basic SEO best practices
- Comfort using AI tools, particularly Claude, to support creative, marketing, and workflow tasks
- Comfort with marketing analytics and reporting tools, including Google Analytics (GA4) and Excel
- Experience with Shopify or other e-commerce platforms preferred
- Basic HTML knowledge required
- Fashion, beauty, luxury, or lifestyle experience preferred
- Compensation based on experience, $59,000.00 to $62,000.00
ABOUT:
The Natori Company (www.natori.com) designs high-end fashion, with collections including lingerie, bras, sleepwear, ready-to-wear, bedding, towels, home fragrance, swim, and more. The company was founded in 1977 by CEO and founder Josie Natori, who continues to be the head designer for the Josie Natori, Natori, Josie, and N Natori labels.
