Communications Manager

National Alliance for Care at Home • Full-time • Washington DC-Baltimore Area, US • 3m ago

Position Summary:

The Manager of Communications oversees external communications, messaging, and media strategy, reporting directly to the Senior Director of Marketing & Communications and supporting the Alliance’s overall public relations efforts. This position also works collaboratively with the Advocacy team on public affairs initiatives to achieve the Alliance’s advocacy goals. The Manager of Communications will develop strategic communications plans, lead the development of pitching stories and responding to press inquiries, manage interviews and press conferences for Alliance subject matter experts and leadership, craft compelling messaging, and ensure consistent brand voice across all channels.

Key Responsibilities:

Develop and implement comprehensive communications strategies to achieve the Alliance’s advocacy and public relations goals
Oversee content creation for publications, press releases, and statements
Manage all Alliance newsletter publications, including strategy, writing, editing, and publishing
Manage media relations and support public relations initiatives, including fielding press inquiries, building relationships with reporters, identifying media hooks for proactive outreach, and managing the organization’s media list
Track and provide reports on media hits, share of voice, UVM, etc., including selection, maintenance, and use of media monitoring platforms
Ensure consistency of brand voice across all communications
Support crisis communications planning and response
Collaborate with subject matter experts to develop content
Work collaboratively with Marketing & Content Specialist to implement comprehensive marketing and communications campaigns, manage editorial calendar, and ensure content pipeline
Measure effectiveness of communications efforts and adapt strategy
Monitors, triages, and responds to general email inboxes for Communications Team

Qualifications:

Bachelor's degree in Communications, Journalism, Public Relations, or related field
5+ years of experience in communications or public relations
Exceptional writing and editing skills
Experience developing strategic communication plans
Strong knowledge of media relations and press release development
Demonstrated project management abilities
Excellent interpersonal skills and ability to collaborate within and across departments
Previous post-acute care/healthcare and/or association experience preferred

About the National Alliance for Care at Home:

The National Alliance for Care at Home is the leading authority in transforming care in the home. The Alliance is the unifying voice for those providing and receiving healthcare through all stages of life. As part of our Public Affairs team, the Public Affairs Specialist will play a vital role in shaping impactful advocacy efforts and building a stronger voice for care at home.