Digital Marketing Specialist – Contractor
We would prefer someone in person, if possible.
Our preferred location is Minneapolis, but we are also open to candidates located in the Denver area.
Required Skills/Attributes (include years of experience):
- Marketo: 1+ years
- Paid Media: 3+ years
Preferred Skills/Attributes (not required but a plus):
- Website Management: 1+ years
- Microsoft SharePoint and Office Suite: 1+ years
- Adobe Analytics: 1+ years
- Adobe Data Loader: 1+ years
What does this position accomplish for the business?
- Paid media campaign development, management, and reporting across various platforms
- Execution of email marketing campaigns using Marketo
- Development of website pages that support broader marketing campaigns
Please describe the team the candidate will be working with:
The candidate will join the Growth Team and work closely with the Internal Media Team supporting E&I.
- Key functions of the team include product marketing, campaign development, and sales support.
Email Marketing in Marketo:
- Develop assets and implement program automation
- Manage campaigns such as the monthly newsletter, internal communications, lead generation/nurture programs, lead forms, etc.
Email Design Using Chamaileon:
- Build emails in Chamaileon for import into Marketo.
Landing Page Management:
- Build, publish, and manage campaign landing pages , using Adobe Experience Manager (Edge Delivery Services).
Website Content Management:
- Update and manage blog and core pages for different audiences (members, brokers, employers, consumers)
Campaign Reporting:
- Use tools such as Adobe Analytics, Domo, and others to produce detailed campaign performance reports.
7. What does the ideal candidate background look like?
- Comfortable in fast-paced environments that require quick pivots and frequent testing/learning
- A self-starter who asks questions but can operate independently
- Critical thinker who identifies process improvements and takes initiative
- Experience managing large-scale paid media campaigns
- Healthcare industry experience is a plus, but not required
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.
Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status
