About HousingWire
HousingWire is the most influential source of news and information for the U.S. housing industry, reaching millions of professionals across mortgage and real estate. We provide industry-leading media, data, and events that empower professionals to make informed decisions and drive business success. Our culture is empowering and agile—confident, energetic, and creative people thrive here.
About the Role
We are seeking an Event Marketing Manager with a strong B2B marketing background and domain expertise in mortgage and/or real estate. This role leads end-to-end marketing for our conferences, summits, and special events—from go-to-market strategy and audience growth to newsletters, social media, creative direction, and on-site execution. You’ll partner closely with editorial and events operations to drive registrations, elevate brand experiences, and deliver measurable ROI. The ideal candidate is a brave, creative marketer who isn’t afraid to test bold ideas, own outcomes, and pivot quickly based on results. This role requires travel for on-site event support.
Key Responsibilities
- Event marketing strategy: Own the go-to-market plan for each event, including positioning, value propositions, audience segmentation (lenders, servicers, real estate brokers/teams, title, appraisal, tech, investors), channel mix, and campaign timelines.
- Campaign management: Build and execute integrated campaigns across email, newsletters, social, web, content partnerships, and paid media; develop creative briefs, content calendars, and nurture journeys that move prospects from awareness to registration.
- Content and copywriting: Draft compelling newsletters, promotional emails, landing page copy, speaker spotlights, and social posts; maintain consistent voice, conduct A/B tests, and optimize for opens, CTR, and conversions.
- Social media management: Develop channel strategies (e.g., LinkedIn, X, Instagram), oversee daily posting and community engagement, coordinate live coverage during events, and leverage speakers/partners for amplification.
- Creative direction: Provide clear creative briefs and feedback to design; oversee asset development for digital ads, organic social, and web; propose innovative concepts based on data and trends.
- Analytics and reporting: Support KPIs (registrations, pipeline influence, channel performance, CAC, NPS); instrument tracking; report insights and iterate.
- On-site support: Travel to events; coordinate on-the-ground comms, social coverage, signage/brand moments, and manage real-time pivots with poise under pressure.
Qualifications
- 4+ years of B2B marketing experience with a focus on event marketing; proven experience in the mortgage, real estate, or broader housing ecosystem required.
- Demonstrated success in B2B conversion marketing.
- Excellent copy writing and editing skills with a portfolio of newsletters, emails, landing pages, and social copy.
- Strong creative judgment; experience briefing and collaborating with designers.
- Highly organized, deadline-driven, and calm under pressure; strong project management across concurrent campaigns.
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
- Ability and willingness to travel for events as needed, including occasional evenings/weekends.
Tools and Platforms
Preferred familiarity with:
- CRM and marketing automation (e.g., HubSpot), email marketing/newsletter platforms, Slack, and project management tools.
- Presentation and creative tools (Google Slides, Canva, Figma).
- Social scheduling/analytics tools (e.g., native platforms, Hootsuite, Sprout), GA4/Looker Studio.
Work Location and Travel
- Hybrid role based in the Dallas–Fort Worth area with three in-office days per week.
- Domestic travel required for on-site event support and partner meetings, as needed.
What We Offer
- Competitive compensation with performance-based bonus eligibility.
- 401(k) with employer match.
- Comprehensive medical, dental, and vision, plus ancillary options.
- PTO and paid holidays, paid parental leave.
- Hybrid work environment.
- Company-sponsored professional development.
- Growth opportunities within HW Media.
