Bon Appétit is the destination for food-obsessed audiences who live to eat. We deliver original, home-cook-friendly recipes; highlight techniques and products to improve or elevate everyday cooking; and offer restaurant and culture content that helps contextualize what’s happening right now in the world of food. Epicurious is the all-in-one platform for cooking inspiration and advice that helps home cooks at every level get dinner on the table. It is the brand that answers the question “What’s for dinner tonight?” and draws people in with trustworthy, myth-busting tips and techniques as well as the stories behind iconic dishes and expert shopping recommendations. Bon Appétit and Epicurious reach millions of home cooks and food lovers across Bonappetit.com and the magazine, Epicurious.com, the Epicurious app, the BA podcast, live events, video, newsletter, and social platforms.
Job Description
Location:
New York, NY
Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.
The unit job description listed below includes job duties and responsibilities that are illustrative, not exhaustive, and is designed primarily to ensure proper classification for purposes of this Agreement. The parties acknowledge that the job description does not include every job duty and responsibility of the role, that the job description shall not restrict management’s right to assign new duties or responsibilities to the role, and that any duties or responsibilities listed in the job classification also may be performed by employees in other job classifications, at management’s discretion. The parties also acknowledge that employees in the role may be asked to perform certain operational tasks such as evaluating and/or meeting with candidates for open positions and/or assisting in the training or mentoring of colleagues.
Senior Manager, Social Media
Role Overview
The Senior Manager of Social Media for Bon Appétit and Epicurious will be responsible for managing the day-to-day posting and growth of the brands’ many social platforms (Instagram, TikTok, Facebook, Pinterest, etc.), with a focus on driving audience engagement, building loyalty, and achieving key business results. This role will help shape and execute social strategies, including major editorial packages such as Best New Restaurants, Amazon Prime Day, and Summer Cooking and Destination Dining. They will propose new initiatives to increase subscriptions, affiliate revenue, app downloads, and video views.
The Senior Manager will work collaboratively across editorial, creative, commerce, consumer revenue, and marketing teams to roll out high-impact campaigns, build and engage community, and optimize performance across platforms. They will execute the voice, strategy, and programming on social media for the brand, and may oversee other team members. The ideal candidate has a demonstrated track record of compelling storytelling, growing audiences, and translating brand voice into platform-specific content.
The ideal candidate is visionary, skilled at identifying trending stories and cultural moments, understands the current publishing climate as an opportunity for innovation, and can develop commensurate programming for tentpole events. They are adept with strategies and tactics that increase social engagement and click-through rates, and that meet company and brand KPIs. They are skilled at storytelling, detail-oriented, and committed to innovation and the evolution of social platforms. They have a proven history of growing and managing massive social audiences, a deep understanding of what makes content successful on each platform, and a familiarity with commerce.
This role reports into the Associate Director of Social Media and is based in New York City. This is a Guild position.
Responsibilities
- Post daily content across platforms including Instagram, TikTok, Facebook, Pinterest, and X (Twitter) to maximize traffic, engagement, growth, and revenue.
- Lead social strategy and execution for major editorial priorities (e.g., Big Night, Amazon Prime Day, gift guides) in collaboration with Editorial leadership and the Audience Development team.
- Develop and lead cross-brand (Bon Appétit & Epicurious) initiatives to drive subscriptions, affiliate revenue, app downloads, and video views.
- Build and engage brand communities across platforms, fostering two-way conversation and loyalty.
- Collaborate with editorial, commerce, creative, video, and consumer revenue teams to create and package content for maximum social impact.
- Serve as the point person for organic product marketing the food brands on social surfaces.
- Partner with external talent and creators to execute brand-aligned content.
- Collaborate with the audience development team to plan, test, and optimize the brands’ strategies across platforms.
- Use analytics to inform posting strategy, content ideation, and performance optimization; deliver recurring reports and actionable insights to stakeholders.
- Optimize headlines, captions, images, and video assets to drive engagement and click-through.
- Frame content and recipe promotion for social audiences.
- Attend editorial planning meetings and provide social insights to inform content development.
- Share knowledge and collaborate with other Condé Nast social teams to refine strategies.
- Additional duties as assigned by a manager.
Skills And Qualifications
- At least 5 years of social media experience, in an editorial or brand environment.
- Proven ability to grow audiences, drive engagement, and meet business KPIs.
- Adept at cross-functional collaboration and stakeholder management.
- Experience brainstorming, writing and promoting a range of content, including commerce and video, on social platforms.
- Strong editorial judgment, clean writing skills, and ability to master brand voice.
- Advanced skills in spotting consumer trends and behaviors through social listening.
- Familiarity with tools such as Dash Hudson, Parse.ly, and native platform analytics.
- Strong sense of social video strategy; experience with basic video editing and asset creation is a plus.
- Ability to synthesize and communicate information quickly.
- Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines.
- Creative, proactive, and able to bring fresh ideas daily.
- Must complete an edit test (writing samples are a plus).
- Willingness to work occasional evenings and weekends to cover events or trending moments.
At Condé Nast, we value diversity of background, views, and cultures. We celebrate people for their personal qualities, their skills, and their contributions. And we recognize the power our brands have to influence and shape culture, catalyze action, and help make our world a better place for all. For more information, please visit condenast.com and follow @CondeNast and @CondeNastCareer on Twitter and @condenastcareers on Instagram.
Condé Nast is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status, and other legally protected characteristics.
The expected base salary range for this position is from $89,500-$94,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.
This is a guild position.
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
