THE LAB PRESS is hiring a part-time, freelance Social Media Manager to own our social presence and support our Marketing + PR team. This person will be responsible for planning and publishing consistent, high-quality social content and newsletters, with a strong emphasis on supporting and collaborating with our artists and writers.
This role is ideal for someone who understands publishing/comics/geek culture, has strong writing instincts, and can operate with autonomy. After onboarding, you will have authority to plan and publish without day-to-day approvals.
Key responsibilities
- Own social strategy and calendar across Instagram, LinkedIn, TikTok, and Facebook (and recommend platform expansions as appropriate)
- Plan and publish content consistently (minimum 1 original post per week, with additional posting around events and new releases)
- Collaborate with artists, writers, and partners to coordinate reshares, collabs, and community-forward content
- Write and manage newsletters, including planning, drafting, and coordinating internal inputs
- Support marketing copywriting needs (website copy updates, blog content as needed)
- Coordinate with our marketing graphic designer for visual assets and content needs (graphics, event coverage, short-form video, etc.)
- Monitor and respond to social DMs as light customer service, and route questions/info to the internal team
- Collaborate with our PR lead and paid media support as needed (you will not need to manage paid ads)
- Help identify creators/partners/reviewers we should consider for gifting (you will not be responsible for executing gifting)
Time commitment and working style
- 5–10 hours per week (typical), with flexibility based on launches and events
- Work-from-home (with the exception of signings & events)
- In-person attendance required for select LA-area signings and special events (approximately quarterly; occasional evenings/weekends for special events)
- Weekly touch-base meetings with our marketing lead to stay aligned (reporting is not primarily metric-driven; quality and consistency matter most)
Requirements
- Must live in the Greater Los Angeles area
- 5+ years of relevant experience managing brand social media
- Experience in at least one of the following: book publishing, comics, or geek/pop-culture adjacent brands (not celebrity entertainment)
- Strong writing skills (social + newsletter + website copy + blog writing required)
- Proven ability to create and execute a content strategy independently
- Comfortable collaborating with creatives and supporting artists/writers with thoughtful, relationship-driven content
- Able to share portfolio examples and writing samples
Nice to have
- Newsletter strategy and audience engagement experience
- Blog SEO basics
- Community management experience
- Basic short-form video editing ability (if you have it, great; otherwise this can be handled by the design role)
Tools and workflow
We use Dropbox, Google Drive, and Slack. We are open to using your preferred social scheduling/publishing tools.
How to apply
Please apply via LinkedIn and include:
- Links to social accounts you have managed (and a brief description of your role on each)
- 2–3 writing samples (newsletter and/or social copy preferred)
- A short note confirming you are LA-based and able to attend occasional in-person events
- Your hourly rate and typical weekly availability
Website: www.thelabpress.com
