At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.
To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.
Manager, Sports Marketing, Trail Run
What will you do?
A day in the life of a Manager, Sports Marketing, Trail Run at The North Face looks a little like this.
As the Sports Marketing Manager for Trail Run, you will be responsible for managing a team of the world's best trail runners. You will play a critical role in helping athletes achieve their biggest moments while also ensuring that brand stories come through. You will work closely with the Global Brand Marketing Team and Global Product Team, integrating athletes through the product feedback and testing loop, along with overseeing the expedition process from start to finish. You will build yearly plans around each athlete to share with the Head of Sports Marketing.
Let’s break down that day-in-the-life a bit more.
- Manage and oversee a diverse roster of the world's best trail running athletes.
- Scout and find new talent for members of the team.
- Negotiate athlete contracts, including retainer, bonus, athlete days, and social media expectations.
- Be a global expert on all things trail running. Work closely with regions NORA, APAC and EMEA, to leverage athletes around the globe.
- Focus will be on the US market, while having a global understanding of the roster.
- Partner with product teams to ensure athlete feedback and roundtables are taking place.
- Create yearly athlete goals for each athlete.
- Act as a conduit between our athletes and the rest of the organization, showcasing your roster’s talents both internally and externally.
- Support TNF owned trail events across the globe with local team leads.
- This includes international travel.
- Identify third-party races and partnerships to support.
- Play an advisory role in the athlete expedition proposal process.
- Manage green-lit expeditions from start to finish.
- This includes overseeing budget, athlete accomplishments, product integration, working with production partners, and infield partners.
- Track and share athlete goals and accomplishments.
- Provide monthly updates to share company-wide through the athlete newsletter.
- Provide one-on-one assessment of each athlete's plan around their career, athletic goals, and aspirations.
- Set up product training sessions with category managers and designers.
- Work with the Sports Marketing Coordinator to facilitate the seasonal sample buy.
- Ensure the PR and Social Media Teams are aware of any big moments, leveraging all major athlete accomplishments.
- Oversee and or foster trail specific partnerships with key partners.
- Provide support to other team members and verticals of the Sports Marketing Team when needed, including during the global athlete summit.
- Always have clear and consistent lines of communication with the Global Head of Sports Marketing.
What do you need to succeed?
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your five years of experience and professional achievements.
The foundation skills you will need in this position are:
- Experience with exposure and involvement in the climb, ski, snow, and trail scenes.
- Ability to make sound decisions in a very fast-paced environment.
- Background in planning, organizational, and project management.
- In-depth knowledge of sports management and sports industry.
- Can demonstrate ideas, processes, innovation, hard and soft skills.
- Knowledge of the outdoor clothing market and retail space.
Now WE have a question for YOU.
Are you in?
Hiring Range:
$95,040.00 USD - $118,800.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking
Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
