CRM & Lifecycle Lead
Location: Hybrid
Type: Full-Time
About the Role
We are looking for a CRM & Lifecycle Lead to own and scale our customer engagement strategy across email, SMS, push notifications, and in-app messaging.
This role will be instrumental in implementing and optimizing Braze as our lifecycle platform. The ideal candidate has hands-on experience building event-driven journeys in a mobile-first environment and understands how lifecycle strategy directly impacts retention, LTV, and revenue.
This is not a newsletter role. This is a data-driven, app-centric lifecycle marketing position.
What You’ll Own
- End-to-end lifecycle strategy across the customer journey (onboarding, activation, engagement, retention, reactivation)
- Hands-on management of Braze (Canvas journeys, segmentation, reporting, testing)
- Email, SMS, push, and in-app messaging strategy and execution
- Event-based segmentation and journey logic tied to user behavior
- Collaboration with product and engineering to define and maintain clean event taxonomy
- Audience sync with paid channels (Meta, Google) for suppression and acquisition support
- Performance reporting and optimization tied to retention KPIs and LTV
- Testing roadmap (A/B testing, timing, content, frequency optimization)
- Continuous optimization of onboarding and subscription flows
What We’re Looking For
Required Experience
- 5+ years in CRM / lifecycle marketing
- Hands-on experience with Braze (Canvas, segmentation, event logic)
- Experience in mobile-first or app-based businesses
- Strong understanding of push notification strategy
- Experience building multi-step, event-triggered journeys
- Familiarity with retention metrics and cohort analysis
- Demonstrated ability to craft and design high-performing lifecycle messaging across email, push, and in-app channels, with a strong understanding of conversion psychology, user behavior, and performance-driven creative systems.
- Experience collaborating with product and engineering teams
Strong Plus
- Braze certification
- Experience in travel, telecom, subscription, fintech, or SaaS apps
What Success Looks Like
- Clean, well-structured lifecycle architecture in Braze
- Clear segmentation aligned to user behavior
- Improved activation rates
- Increased retention and repeat purchase behavior
- Strong push engagement without fatigue
- Lifecycle revenue tied clearly to business KPIs
