Company Overview:
Rally Management, Inc is a leisure and entertainment company focused on bringing people together through pickleball, exceptional food and drink, and competitive socializing experiences. The Company offers a modern twist on the popular game of pickleball with innovative technology designed to keep players engaged, entertained, and excited to come back for more. Starting with its flagship location in Charlotte’s South End, Rally’s mission is to be a catalyst for connection in every community we enter and to be the nation’s premiere venue-based entertainment experience for active lifestyles.
Position Overview:
The Senior Marketing Manager leads the strategy and execution of all marketing initiatives designed to drive traffic, generate demand, and strengthen brand presence across Rally’s brands.
This is a highly strategic yet deeply hands-on role. As Rally’s internal marketing lead, this person will both build marketing strategy and execute campaigns directly – writing newsletters, building email automations, designing graphics in Canva, updating website content, launching paid campaigns, and managing digital assets. The position also collaborates with cross-functional teams and oversees external marketing partners.
The ideal candidate is a data-driven growth marketer with strong creative instincts, experience supporting both B2C and B2B marketing efforts, and the ability to independently manage a broad scope in a lean team environment.
Responsibilities & Duties:
Marketing Strategy & Execution
- Develop and execute annual, quarterly, and monthly marketing plans to maximize local engagement and align with traffic and demand-generation goals
- Build integrated campaigns across multiple brands, tailoring messaging to distinct audiences and objectives
- Own end-to-end campaign execution across email, web, paid media, social, and in-venue marketing
- Create and maintain marketing calendars aligned with programming, events and activations, seasonal initiatives, and F&B priorities
- Design and produce marketing assets using tools such as Canva
- Maintain consistent brand voice and visual standards across all touchpoints
Email Marketing, Segmentation, and Lifecycle Strategy
- Own newsletter strategy, writing, design, and deployment
- Develop and refine segmentation across B2C and B2B audiences, including pickleball players, restaurant guests, and corporate event leads
- Build and optimize lifecycle campaigns (welcome, promotional, retention, re-engagement)
- Manage CRM-driven campaigns and nurture sequences
- Track engagement, traffic, and conversion metrics and continuously optimize performance
Website Ownership, SEO, and Analytics
- Own website content updates, UX improvements, and conversion optimization
- Develop and execute a local SEO strategy, including keyword research, on-page optimization, and event-related search visibility
- Continuously improve conversion rates across key pathways (including event inquiries, reservations, membership sign-ups)
- Monitor and report on website traffic, user behavior, and campaign attribution using analytics tools
Events & B2B Demand Marketing
- Serve as the internal owners of event marketing strategy for Rally, Henrietta’s, and emerging concepts
- Develop proactive campaigns to private and corporate event inquiries
- Build segmented messaging for corporate, social, wedding, and planner audiences
- Oversee event landing pages and conversion funnels to increase inquiry volume and quality
- Coordinate closely with the Event Sales team to align marketing efforts with booking goals
- Oversee and collaborate with external marketing partners to ensure alignment, consistency, and accountability
- Support local search visibility and third-party listings to increase high-intent event demand
Paid Media & Digital Growth
- Develop and manage paid media strategy (e.g., Meta, Google) with disciplined budget allocation
- Execute retargeting strategies to convert website visitors and event prospects
- Test and refine creative and targeting strategies to maximize ROI with a lean budget
- Track performance metrics and adjust campaigns based on data
Social Media & Reputation Management
- Own overall social media strategy aligned with traffic and campaign goals
- Manage third-party social media partners, including content planning, creative direction, and campaign
- Monitor and analyze performance to ensure content supports measurable objectives
- Monitor and respond to online reviews (Google, Yelp, OpenTable, etc.) in a timely and brand-aligned manner
- Identify recurring guest feedback themes and communicate insights to leadership
In-Venue Marketing and Guest-Facing Communications
- Oversee all in-venue marketing touchpoints including signage, digital displays, menus, and promotional materials
- Ensure alignment between digital campaigns and the physical guest experience
- Collaborate with F&B leadership to manage menu updates across digital and physical platforms
Performance Tracking and Reporting
- Establish and maintain marketing dashboards tracking traffic, inquiry volume, conversion rates, email engagement, paid media performance, and event lead generation
- Deliver regular performance reports and actionable insights to leadership
- Operate with a disciplined, data-driven approach to optimization and continuous improvement
What Success Looks Like in This Role
- Consistent growth in qualified traffic across brand
- Increased private and corporate event inquiries
- Strong email engagement and segmentation performance
- Improved conversion rates across marketing funnels
- Clear marketing attribution and reporting discipline
- Seamless coordination between digital campaigns and in-venue execution
Qualifications:
- 5+ years of progressive marketing experience with demonstrated success driving measurable traffic and demand.
- Experience in demand generation, lifecycle marketing, or growth-oriented marketing roles
- Strong email marketing and segmentation experience
- Experience with CRM and marketing automation platforms (e.g., HubSpot, Mailchimp)
- Working knowledge of SEO strategy and website optimization
- Experience managing paid media campaigns with performance accountability
- Strong written communication skills and ability to create compelling marketing content
- Comfortable with hands-on creative production tools (e.g., Canva)
- Experience managing vendors or external partners
- Highly analytical, organized, and able to manage multiple initiatives simultaneously
- Experience supporting both B2C and B2B marketing efforts preferred
- Hospitality, restaurant, venue-based entertainment, or lifestyle brand experience preferred
Physical Requirements and Work Environment:
ADA compliance requirement- Specify physical demands and work environment details (e.g., lifting requirements, worksite conditions) if they are essential to the job. This ensures that candidates with disabilities understand the role’s requirements and can request accommodation if needed. Use inclusive language that encourages individuals with disabilities to apply and make it clear that reasonable accommodations are available.
To perform this job successfully, an individual must be able to satisfactorily perform the duties & responsibilities. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. The requirements above are representative of the experience, knowledge, skill, and ability required.
Team Commitment:
At Rally, we are committed to a culture of communication, integrity, and accountability at all levels of the organization. We expect every team member to contribute to open dialogues and to foster a culture of overcommunication, ensuring alignment and transparency across the organization. Every team member is expected to honor their commitments and follow through on their word.
While experience and hard skills are important, cultural fit is critical. We expect all members of our team to embrace the values that set Rally apart from our peers.
This means you demonstrate:
- ASSUME POSITIVE INTENT. We give each other the benefit of the doubt, prioritizing empathy and understanding over suspicion and defensiveness. This mindset creates a culture of trust and reduces unnecessary conflict.
- FIRE IN THE BELLY. We are problem-solvers and go-getters, fueled by passion, creativity, and grit. Those who live by this value are motivated from within, always ready to go the extra mile in their quest for excellence.
- LONG-TERM THINKING. We seek to build long-term relationships and recognize that this takes time, patience, and consistency. We don’t take shortcuts. Retention is a key metric of success with our team, our guests, and our partners.
- ASK BOLD QUESTIONS. We are curious and we seek to continuously grow, as individuals and as a company. We challenge the status quo and look to do better. Understanding the “why” is as important as nailing the “what.”
- QUICK TO LAUGH. We are serious about success, but not too serious. We believe in celebrating the small stuff, zany traditions, and the infectious spirit of camaraderie on-court and off.
- EXPERIENCED OBSESSED. We are committed to creating extraordinary experiences for our people. We take feedback seriously, and we go above and beyond to delight our people and our community in all that we do.
Equal Opportunity Employer Statement
Rally Management, Inc is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic. We encourage applications from individuals of all backgrounds and experiences.
