Position Summary
A leading digital entertainment publisher is seeking an Audience Development Coordinator to support audience acquisition and retention across digital and social platforms. This role focuses on growing app installs, newsletter subscriptions, and overall engagement through paid media campaigns, email marketing, and push notifications.
The ideal candidate is both analytical and creative — comfortable developing compelling marketing assets and copy while using performance data to inform optimization strategies. This individual thrives in a fast-paced, test-and-learn environment and enjoys collaborating cross-functionally with editorial, commerce, and marketing teams.
Key Responsibilities
Send newsletters and push notifications, partnering with editorial and commerce teams to align on priorities and content calendar planning
Create digital marketing assets and ad creative using tools such as Canva, Figma, or Photoshop
Launch, manage, and optimize paid media campaigns to drive app downloads and subscription signups, improving ROAS through audience and creative testing
Assist in programming commerce and news landing pages to maximize SEO visibility, engagement, and alignment with marketing priorities
Monitor performance metrics and leverage analytics insights to optimize campaigns and content strategy
Process paid media and vendor invoices, tracking status and flagging discrepancies as needed
Manage multiple concurrent projects and testing plans with strong attention to detail
Stay current on emerging platforms, digital trends, and audience growth opportunities; propose innovative strategies to expand reach and revenue
Qualifications
Bachelor’s degree (BA/BS) in Digital Marketing, Journalism, Communications, or a related field; or equivalent experience
1+ year of experience in digital publishing, email marketing, CRM, performance marketing, or a similar field
Experience developing digital content and/or paid media strategies for a digital publisher preferred
Familiarity with analytics platforms such as Adobe Analytics
Strong project management skills with exceptional attention to detail
Experience designing marketing assets using Canva, Figma, or Photoshop
Analytical mindset with the ability to interpret data and make performance-driven decisions
Ability to thrive in a fast-paced environment with a test-and-learn approach
Entrepreneurial spirit with a collaborative mindset and eagerness to grow within a nimble team
Equal Opportunity Employer / Disabled / Protected Veterans
The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf
The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
For temporary assignments lasting 13 weeks or longer, the Company is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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