The Corcoran Group is seeking a Creative Specialist to play a critical role in conceptualizing and executing agent and brand marketing materials based in our Miami Beach, FL region. The individual must have advanced knowledge of the Adobe Suite programs (specifically InDesign, Photoshop & Illustrator). This position requires 3+ years of graphic design experience with at least 1-2 years focused on layout design, print production and digital advertising. The successful candidate must have excellent communication skills (both written and verbal), be comfortable working independently, be able to prioritize and multi-task while meeting strict deadlines and possesses the ability to coordinate projects between various departments, media reps and vendors.
The individual will work independently from our Miami Beach office and report to the Director of Marketing based in Palm Beach. Additionally, the individual will need to spend time interacting with agents and staff at our Bal Harbour/Surfside office, so they will need the flexibility of commuting to/from both offices throughout the week in a multi-office schedule. A laptop and Adobe Suite subscription will be provided.
Responsibilities include, but are not limited to:
- Customize and utilize branded templates for property and individual agent ads.
- Create custom marketing pieces, such as invitations, brochures for high end homes, agent self-promotional pieces, listing presentations, digital ads, direct mail, market reports, out-of-home designs, and more.
- Execute top-quality design work and coordinate proofing/approvals with Agents with confidence and hyper-attention to detail.
- This role will be the primary designer for all Miami regional agents but will be required to take on projects from the Palm Beaches agents as needed if bandwidth allows.
- Ensure that all designed pieces and photos meet publication and quality specifications.
- Ensure turnaround times and deadlines are always met.
- Manage Dept’s regional agent outreach inbox; acting as first-line of communication and receival of requests; monitor and disburse projects/requests to appropriate team members.
- Create and maintain advertising calendars/deadlines, custom project turnaround deadlines, and in-office event coordination.
- Communicate with publications and reserve ad space as needed.
- Receive/Record all weekly/monthly reservations.
- Assist agents with internal company tools support as needed.
- Design & schedule internal company eblasts (weekly agent newsletter, bi-weekly listing collections, etc.)
- Meet with agents to help strategize the execution of their marketing materials to best ensure an effective approach.
- Conduct off-site video content shoots for listing tours and agent interviews for social media pages (gimbal provided). Edit videos within Instagram for regional account.
- Assist Director of Marketing with special projects as needed.
- Participate in corporate-sponsored or industry events where the Marketing Department needs a presence (i.e. The Real Deal conference, new development presentations, grand opening parties, etc.)
Qualifications/Requirements:
- Bachelor’s degree in Design or Marketing/Advertising; may consider candidates with a lesser degree given applicable work experience/portfolio that meets a high skill set/quality.
- Three years of graphic design experience, with at least one year experience in layout design strategies and execution. Background in real estate marketing and advertising is a huge plus.
- Proficiency with Microsoft Office Suite. Experience using AirTable for project tracking is a plus.
- Advanced proficiency with Adobe Creative Suite is required; InDesign, Photoshop & Illustrator.
- Excellent written and verbal communication skills that does not depend solely on AI.
- Ability to stay focused, efficient, and effective in managing multiple priorities.
- Strong interpersonal skills and sound judgment.
- Proven ability to work independently with little direction to achieve accomplishments.
- Ability to communicate effectively with all levels of staff and Agents.
- Ability to excel in a deadline-driven environment while bouncing between multiple projects throughout one day.
- Strong customer service and personal organizational skills.
- Ability to prioritize and be flexible with changing business needs in a team environment.
