BookPage is seeking a Marketing Manager to drive subscription and revenue growth, and expand the reach of our brand to readers, libraries, bookstores and publishers.
This role is responsible for leading and executing BookPage’s marketing efforts across channels. The ideal candidate will work closely with the President, Publisher and other cross-functional teams while owning the day-to-day marketing function and moving projects forward. This role is both collaborative and highly independent. Strong communication, sound judgment and the ability to manage multiple priorities is key.
We’re looking for someone who is comfortable both thinking strategically and executing/building campaigns, writing copy, tracking performance and translating insights into action. The ideal candidate is creative, analytical, highly organized and excited to take ownership of marketing from conception to completion.
A love for reading and familiarity with the book publishing industry is preferred but not required.
BookPage is a hybrid work environment with a 3-day in-office/2-day remote weekly schedule. Applicants must be based in Nashville, TN. Salary range is $65K-$75K depending on experience.
Please submit a cover letter with your application. We realize this takes time, and we appreciate the opportunity to learn more about you. Let us know how your skills and experience match up with what we are looking for—understanding what attracts you to this job is key for us!
Key Responsibilities
- Lead and execute BookPage’s marketing efforts with a focus on growing reach and revenue
- Execute multichannel marketing campaigns from conception to execution for our audience of public libraries, bookstores and readers
- Own social media strategy across content planning, filming and editing short-form video, copywriting and monthly reporting
- Create and manage paid marketing campaigns (ie: Meta) including strategy, setup, asset creation and reporting
- Write and build email marketing workflows such as promotional and automated nurture campaigns
- Support and actively participate in copywriting tasks throughout the business including customer communications, press releases and newsletter verbiage
- Serve as project manager for key marketing initiatives such as webinars, issue campaigns and seasonal promotions
- Set goals for marketing efforts and report regularly on performance
- Collaborate cross-functionally with Subscriptions, Editorial and Design
Must-haves
- 4+ years professional marketing experience, with a focus in digital marketing
- Strong background in digital marketing channels including social media, email and web
- Experience managing paid digital campaigns
- Excellent copywriting and communication skills
- Working knowledge of Google Suite, Mailchimp, Google Analytics, Meta Business Suite, WordPress and basic design programs (ie: Canva)
- Excellent presentation, written and verbal communication skills
- Ability to take initiative
- Self-motivated, well-organized and detail-oriented
- Strong project management skills with the ability to manage multiple priorities and deadlines
Nice to haves
- Experience with subscription-based products or services
- Experience marketing to libraries, bookstores or readers
- Familiarity with the publishing industry
- Familiarity with SEO/SEM and marketing performance metrics
- Knowledge of Adobe Creative Suite
Benefits Include
- Hybrid work schedule (3 days in office/2 days remote)
- 15 paid holidays per year
- 15 days of PTO/sick leave
- Health insurance (fully employer-paid for single coverage)
- Life Insurance and Long Term Disability Insurance (employer paid)
- Options for Dental, Vision and Short-Term Disability Insurance (employee paid)
- 401(k) w/employer contributions
- Eligibility for annual bonuses
- Paid parental leave
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About BookPage
BookPage is a trusted source for book reviews, recommendations and author interviews. Our monthly magazine, available in both print and digital editions, reaches a nationwide audience of more than 400,000 avid readers through 3,500 subscribing public libraries and bookstores.
Our goal is to ensure any reader can find a book they love in each issue of BookPage, and we value diversity in the backgrounds and experiences of our employees as well as in our content. This goes beyond race and gender and also includes age, disability status, sexual orientation and religion, among many others.
BookPage’s mission is to set the standard of excellence for book discovery as a trusted independent resource for readers, and to spark connection, conversation and celebration among book lovers. Join our fun, friendly team of 12 in our Hillsboro Village office!
