Responsibilities
Kforce has a client that is seeking a Data Analyst/Project Coordinator in New York, NY. Summary: Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position client's Media as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across their Media and the video landscape in support of advertising and media measurement initiatives. Duties:
- Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations
- Track all research requests and match to sales revenue on a weekly basis
- Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot
- Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales
- Produce and maintain recurring reports including Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore
- Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore
Requirements
- Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar
- To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed
- Relevant education and/or training will be considered a plus
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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