Job Title: Marketing Coordinator (licensed Consumer Products)
Duration: 3 Months Contract with possible extension
Location: Burbank, CA (Hybrid)
Pay range: $30.00 - $31.00 per hr on W2
The Job:
•The Associate will support the Sr. Manager on the CP business for the ***, *** and *** portfolios. This role is responsible for the day-to-day facilitation of franchise and marketing initiatives, including review of marketing submissions and supporting the creation of franchise plans, marketing initiatives and marketing materials. They should have strong written and verbal communication and be comfortable liaising with internal and external parties at various levels.
JOB RESPONSIBILITIES
•Review, route and approve all licensee and retailer marketing submissions for assigned properties
•Assist in executing franchise strategies and marketing initiatives in support of core franchises and individual properties.
•Develop materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the business.
•Assist with acquisition, development, approval and use of Theatrical and TV assets.
•Assist in executing social media content strategy and calendar across all platforms and develop innovative marketing approaches to delight and engage fans.
•Obtain necessary internal, external and 3rd party approvals (including Legal, Brand Assurance usage rights, and Talent) for all CP driven marketing materials and assets for licensees and promotional partners
•Maintain Brand Assurance guidelines and ensure timely updates and team communication
•Act as first point of contact for product development and brand related questions
•Coordinate outside resources, agencies and vendors, along with associated deadlines for development, budget and delivery.
•Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development and Global Insights teams as well as external data sources
•Collect and submit updates to the Franchise Monthly Newsletter for assigned properties
·Other projects and duties may be assigned dependent on business development and needs.
