Marketing Manager

Aditi Consulting • Contract • Englewood Cliffs, NJ, US • $55 - $58 / hour • 14h ago

Payrate: $55.00- $58.00/hr.

Summary:
Reporting to the Director of B2B Channel Marketing for the Display Division, the selected candidate will lead partner communication and joint marketing initiatives with distribution and select reseller partners, with a strong focus on Client Business. This role will oversee end-to-end partner marketing, from strategic planning and campaign execution to ROI analysis, while collaborating cross-functionally to align with broader business objectives.
In close partnership with internal stakeholders, channel partners, and cross-functional teams, you will play a key role in developing and implementing channel marketing strategies that enhance partner engagement, drive demand generation, and accelerate revenue growth. As a core member of the marketing team, you will work closely with business partners and external agencies to manage channel marketing execution and co-marketing program development.

Responsibilities:

Develop and maintain an annual channel marketing calendar that supports the with the overarching Channel Marketing strategy, promoting new launches and priority products, while supporting individual partner sales targets
Own partner is facing communications for product launches, vertical campaigns, promotions, events, and company news. This may be in the form of a banner placement, newsletter, email, social post, or partner-facing webinars
Build one-on-one relationships with distribution partners and the select channel reseller marketing leads to co-creating individual marketing plans that support their growth targets
Develop budget and tactical guidance for all partners before each quarter and product launch
Evaluate campaign performance and optimize investments based on ROI and pipeline impact
Create a standardized ROI reporting framework for Distribution partners that clearly demonstrates how a generated lead led to sales
Present quarterly business reviews and recommendations to leadership teams that includes to-channel communication metrics, MDF spend ROI, and partner portal metrics and KPIs.
Collaborate closely with the broader Integrated Marketing team to create compelling marketing assets that cater to the specific needs of our partners. This will involve engaging sales presentations, informative case studies, insightful white papers, concise solution briefs, webinars, and impactful website content - all aimed at effectively supporting our channel partners' marketing efforts
Partner with cross-functional teams (sales, training) to understand channel members' perspectives and enhance their experience.
Manage ongoing relationships and contract renewals with third-party vendor solutions (e.g., VIR, MDF, SPIF, partner website automation).
Design or improve upon processes for channel sales, legal, security, product marketing, product management, finance, and our esteemed partners to ensure seamless experiences

Required Skills and Experience:

A bachelor’s degree and 5-8 years of relatable experience in Channel or B2B marketing
Proven experience managing product portfolios in Client Business.
Experience managing indirect teams, including agency oversight
Background in account management, training, product marketing, and project management
Familiarity with marketing and sales channels within high-tech product technology industry
Comfortable working in a dynamic fast-paced industry and matrixed organization with multiple stakeholders
Advanced Microsoft Excel and Microsoft PowerPoint skills
Must possess a strong articulate communication style, both written (including PowerPoint presentations) and verbal skills
The ability to work either independently or in a team environment to achieve personal and team project goals, including the completion of assignments within and exceeding established time frames

Pay Transparency: The typical base pay for this role across the U.S. is: $55.00- $58.00/hour. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, denmatch, lifeion benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.

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