Who We Are
Visit Saint Paul is a private 501(c) 6 nonprofit, membership-based organization with a mission to market the greater Saint Paul area to out-of-town convention and leisure travelers, help meet their needs as visitors, and create partnerships and opportunities for the local businesses that serve them. Our team is a passionate group of advocates, marketers, and promoters dedicated to telling Saint Paul's story - from its beauty and history to its energy, openness, and opportunities.
Position Overview
Storytelling is at the heart of everything we do, and this role puts you at the center of how Saint Paul gets seen, experienced, and celebrated. The Content Coordinator is a core member of our marketing team, responsible for bringing Saint Paul's story to life across our digital channels by writing, editing, publishing, and maintaining content that gives locals and visitors a reason to engage with everything our city has to offer. This role directly contributes to:
- Driving tourism and events by promoting what's happening in Saint Paul
- Connecting the industry through inclusive and collaborative storytelling
- Boldly sharing Saint Paul's story in a way that reflects the people, places, and experiences that make our city unique
This is a role for someone equally comfortable crafting a compelling blog post and managing a production calendar. We're looking for a writer who is also an organizer, and a storyteller who genuinely cares about the city they're covering.
What You’ll Do
- Write, edit, and publish content across Visit Saint Paul’s owned channels, including the GO List and Insider newsletters, website blogs, itineraries, and seasonal features
- Manage and maintain the online event calendar, ensuring listings are accurate, timely, and written to engage
- Actively seek out stories from Saint Paul’s neighborhoods, cultural communities, and local businesses that deserve a wider audience
- Support promotional pass campaigns and seasonal content initiatives from concept through execution
- Maintain content calendars, production schedules, and recurring workflows across the marketing team
- Build and maintain relationships with community partners and collaborate on content that reflects the full diversity of the Saint Paul experience
- Monitor content performance and bring ideas for improving reach, engagement, and storytelling
Who You Are
- A strong writer and storyteller who can adapt tone across platforms and audiences
- Highly organized and self-motivated, with a talent for managing multiple deadlines without dropping the ball
- Curious about Saint Paul: its neighborhoods, culture, businesses, and communities
- Committed to equity, inclusion, and authentic representation in the stories we tell
- Comfortable balancing creative work with the operational side of content production
Qualifications
- Bachelor’s degree in marketing, communications, journalism, or related field, or equivalent experience
- 2+ years of experience in content creation, digital marketing, or communications
- Experience with CMS platforms and basic SEO principles
- Tourism, hospitality, or destination marketing experience is a plus
- Valid driver’s license and access to an automobile required
WORKING ENVIRONMENT
- Full Time, hybrid schedule: in-office Tuesday through Thursday, remote Monday and Friday
- Occasional evenings and weekends required
- Regular collaboration with internal teams and partners
Visit Saint Paul is an equal opportunity employer.
