Description
Zappos is looking for a Creative Email & App Mktg Associate to support and further develop the email and push notification program. This role is critical to helping Zappos drive revenue growth and deliver a best-in-class customer marketing experience. The Creative Email & App Mktg Associate will provide technical and creative expertise to enhance customer experiences by coding via Salesforce Marketing Cloud, building, and testing communications for lifecycle marketing campaigns. This will position develop and implement marketing journeys, manage creative briefs, and serve as the primary approver for content deliverables while providing ongoing support of our email marketing systems and automation platforms. The Creative Email & App Mktg Associate will partner with tech teams to provide recommendations for marketing cloud platform optimization and collaborate with cross-functional partners including creative teams, copywriters, and designers to execute compelling customer communications. The successful candidate will be highly organized, creatively minded, and able to thrive in a fast-paced environment.
Key job responsibilities
Lifecycle Campaign Content Management
- Manage creative briefs for all lifecycle campaigns across channels (email, push, SMS)
- Serve as primary approver on all content deliverables, working with cross-functional partners to execute intended strategy and communicate revisions
- Maintain database of all content and copy related to Lifecycle Marketing campaigns
- Execute monthly calendar planning across owned Lifecycle Channels
Daily Email & Push Notification Coding
- Code, build and test email campaigns and push notifications
- Set up, test, QA and launch dynamic content
- Monitor active campaigns daily and quickly troubleshoot to resolve errors
- Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
- Refresh and modernize existing email templates on an ad-hoc basis
- Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
- Execute A/B tests to continuously improve performance across email and push notifications
- Serve as SFMC technical expert to optimize targeting, acquisition and retention opportunities
- Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
- Collaborate with technical consultants in the development and integration of new applications
Behavioral Triggers and Automations
- Create multi-touch point lifecycle marketing campaigns and journeys
- Modify automations to improve personalization and further business needs
- Optimize automated segments
Email Database Management
- Analyze campaign performance and suggest improvements
- Manage email database, including merge, purge, dedupe, append, etc
- Work with Data Engineers and vendors to ensure data synchronization with other related databases
- Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce
Basic Qualifications
- 2+ years of professional non-internship marketing experience
- 1+ years of hands-on Salesforce Marketing Cloud experience
- 1+ years of experience coding, building, and launching email marketing campaigns
- Experience writing SQL queries for audience segmentation, reporting, and campaign execution
- Experience using HTML/CSS for email development and troubleshooting
- Experience using Excel and data analysis to support marketing decisions
- Strong attention to detail and ability to manage multiple projects in a fast-paced environment
Preferred Qualifications
- Experience working for a retail, ecommerce, fashion, footwear, beauty, or consumer brand
- Experience supporting CRM, lifecycle marketing, loyalty, retention, or customer engagement programs
- Proficiency with Salesforce Marketing Cloud tools including Journey Builder, Automation Studio, Audience Builder, and SQL-based segmentation
- Experience supporting customer journeys, automated marketing campaigns, and personalized customer experiences
- Familiarity with merchandising calendars, promotional marketing, seasonal campaigns, and customer lifecycle strategies
- Strong interest in customer behavior, personalization, and customer experience optimization
- Ability to balance technical execution with customer-centric thinking
- Experience partnering with Creative, Merchandising, Marketing, Product, or Ecommerce teams
- Demonstrated curiosity about retail trends, consumer behavior, and digital customer experiences
- Experience working in a fast-paced retail or ecommerce environment with competing priorities and tight deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 66,300.00 - 113,700.00 USD annually
USA, WI, Madison - 59,100.00 - 103,400.00 USD annually
Company - Zappos.com LLC
Job ID: A10443999
