Email Marketing Specialist with 2-4+ years of relevant B2B email marketing experience needed for a full-time, fully onsite position with our client north of Boston. This is a fully onsite position so hybrid or remote is not an option. Client does offer flexibility within the fully onsite model as needed. Must have 2+ years of solid experience in email marketing with HubSpot proficiency a requirement. Basic HTML and CSS skills are preferred. Salary is 75-85K.
***This is a fully onsite position in Greater Boston. Any applicants who do not currently reside in Greater Boston will not be considered.***
The Email Marketing Specialist will lead email strategy, automation, campaign execution, and performance optimization. This role will build and manage scalable email programs that drive engagement, nurture leads, and support pipeline growth in a B2B environment.
The ideal candidate combines strong technical and analytical skills with a creative mindset and experience working cross-functionally with marketing, content, creative, communications, and sales teams.
Responsibilities
- Develop and execute data-driven email marketing campaigns across the customer lifecycle
- Build and manage automated workflows, nurture sequences, segmentation, and lead routing
- Optimize campaign performance through A/B testing, personalization, and behavioral targeting
- Monitor and report on key metrics including deliverability, open rates, click-through rates, conversions, and revenue impact
- Partner with cross-functional teams to align messaging and support broader marketing goals
- Maintain brand consistency, email quality, and deliverability standards across campaigns
- Support sales enablement through nurture flows, lead scoring, and automated outreach
Qualifications
- 2–4+ years of hands-on experience in HubSpot email marketing and marketing operations within a B2B company
- Experience building automated workflows, lifecycle campaigns, and segmentation strategies
- Strong understanding of CRM structure, attribution, and audience targeting
- Ability to analyze campaign data and translate insights into recommendations
- Working knowledge of HTML/CSS for email coding and design
- Strong attention to detail, organization, and project management skills
- Excellent written and verbal communication skills
- Must be currently authorized to work in the U.S. without sponsorship
Preferred
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience
- Experience in B2B SaaS, technology, or related industries
