Job Description
A luxury homebuilder is seeking a detail-oriented Email Marketing Specialist to support the planning, execution, and optimization of email campaigns across multiple divisions. This role partners with marketing managers, creative teams, and corporate stakeholders to ensure emails are accurate, on brand, and delivered on time.
Key Responsibilities
-Manage email requests submitted through Workfront and coordinate campaign execution in Salesforce and other email marketing platforms.
-Review campaign requirements, assets, and approvals to ensure readiness for deployment.
-Perform thorough QA testing, including formatting, links, personalization, and functionality checks.
-Proofread email copy and review creative assets for accuracy and brand consistency.
-Maintain campaign schedules and ensure timely delivery of email communications.
-Troubleshoot issues related to email automations, customer journeys, and scheduled campaigns.
-Track campaign performance and assist with reporting, insights, and process improvements.