The Content Marketing Manager leads the strategy, development, and execution of content and communications for two key audiences: members and clients (external insurance account holders) and employees (internal associates).
The Content Marketing Manager role is primarily responsible for member-facing communications that support engagement, retention, education, and brand experience across digital, email, SMS, web, and campaign channels. The role also supports employee communications that inform, engage, and align associates around company priorities, culture, and organizational initiatives.
The Content Marketing Manager owns content planning, editorial operations, messaging development, stakeholder collaboration, and communication execution, ensuring content is accurate, consistent, audience-focused, and aligned with business objectives.
Schedule: Monday-Friday 8:30am-5:00pm onsite in our Nashville, TN office.
Key Responsibilities
Member Communications
- Lead content strategy and communication planning for member-facing audiences.
- Develop content for member emails, SMS campaigns, newsletters, product updates, educational materials, member portal content, and engagement initiatives.
- Create messaging that improves member awareness, engagement, retention, and overall experience.
- Partner with Member Services, Clinical, Product, and Operations teams to support member communication needs.
- Ensure member communications are clear, audience-centric, compliant, and aligned with organizational objectives.
Employee Communications
- Develop and execute internal communication plans in partnership with Human Resources, People & Culture, and business leaders.
- Create employee-facing communications, including company updates, leadership announcements, benefits communications, recognition programs, culture initiatives, and organizational change communications.
- Support employee engagement by delivering timely, relevant, and informative communications that reinforce company priorities and values.
Content Strategy & Editorial Operations
- Own editorial planning, content calendars, and communication schedules across member and employee channels.
- Manage content development from concept through publication, including stakeholder reviews, approval workflows, and revisions.
- Establish and maintain content standards, templates, style guidelines, and messaging frameworks.
- Ensure consistency of voice, tone, and messaging across all communications.
- Serve as the central point of coordination for content-related requests and cross-functional communication initiatives.
- Partner with the Senior Manager, Content Marketing on enterprise-wide, sensitive, or high-visibility communications.
Website & Digital Content
- Own website and member portal content strategy, messaging, and information architecture.
- Write, edit, and optimize website content to improve user experience, engagement, and SEO performance.
- Partner with Marketing Operations on publishing, site updates, and content enhancements.
- Support campaign execution through digital content development across web, email, and related channels.
Performance & Optimization
- Monitor and analyze content performance across web, email, SMS, and internal communication channels.
- Use engagement data and audience insights to improve messaging effectiveness and communication strategies.
- Identify opportunities to enhance content performance, audience engagement, and channel effectiveness.
Required Skills & Experience
- 3-7 years of experience in content marketing, communications, content strategy, copywriting, or digital marketing.
- Experience developing customer/member (external) and employee (internal) communications.
- Exceptional writing, editing, and storytelling skills.
- Strong project management and stakeholder management abilities.
- Experience managing editorial calendars and content workflows.
- Experience with content management systems (WordPress preferred).
- Experience developing email marketing and digital communication campaigns.
- Understanding of SEO and digital content best practices.
- Familiarity with analytics and reporting tools, including Google Analytics and email marketing platforms.
- Basic graphic design experience using Canva or similar tools preferred.
Featured Benefits
- Vacation and Sick/Personal Time
- Medical Insurance / Prescription / Dental / Vision
- Hearing Program Discount
- Short- & Long-Term Disability Insurance
- Life Insurance
- Flexible Spending Account
- 401(k) with company match
- Employee Referral Program
- Employee Recognition
- Tuition Reimbursement
- Professional Development Training
About Benecard Services our affiliated companies:
Benecard Services, LLC
Benecard Services, LLC has been administering carve-out, fixed rate insured prescription drug benefit programs since 1990. Benecard is a full service, in-house prescription benefit administrator that includes mail and specialty drug dispensing. We are a premiere nationwide Prescription Benefit Administrator headquartered in Lawrenceville, New Jersey.
Website: http://www.benecard.com
BeneCard PBF
BeneCard PBF provides self-funded prescription benefit program administration with a personalized approach through focused, clinical expertise. Our business model operates on a customized claim processing system offering unlimited capability and flexibility to respond to client needs in an evolving marketplace. Advanced clinical programs and advanced technology provide the framework to maximize the use of all data elements available. This allows BeneCard PBF to filter the information, focus on clinical opportunities and facilitate interaction between the physician, the pharmacist and the patient to effectively promote complete health care. Headquartered in Bonita Springs, Florida.
Website: http://benecardpbf.com
National Vision Administrators
For over 40 years, National Vision Administrators (NVA) has been meeting the vision benefit needs of public employer groups, Health & Welfare Funds, Associations and Coalitions. Providing millions of people throughout the United States with vision care programs that help them be smarter buyers of eye care and eyewear, NVA is particularly well suited to address today's health benefit challenges as it relates to eye care. We offer cost-effective, customized vision benefit programs that are clinically integrated. We are proud of the fact that we have retained over 99% of our clients and believe it is the greatest testimony to the high-quality benefits and service satisfaction we provide to both our clients and their members. Headquartered in Clifton, New Jersey.
Website: http://www.e-nva.com
We are an Equal Opportunity employer.
