The Marketing Coordinator is responsible for a wide variety of duties requiring initiative, creative problem solving, and accuracy. This includes, but is not limited to, maintaining contact lists, digital asset management, assisting with the logistical planning of promotional events, and conducting guest surveys. The Marketing Coordinator is required to professionally interface with various stakeholders including promotional partners, guests, and internal staff. Reporting to the Director of Marketing, this position provides support to a team which also includes the Digital Marketing Manager and Print and Graphic Design Manager.
Qualifications
- Bachelor’s degree preferred; and a minimum of one year of experience in Marketing or a related field
- Experience working for a museum, science center, informal education institution, or nonprofit organization is highly desirable
- Proficient in PC and Mac OS, Microsoft Word, Excel, PowerPoint, SurveyMonkey, Acrobat, Dropbox and Outlook; experience with Adobe Creative Suite a plus
- Excellent writing, editing, and proofreading abilities
- Effective interpersonal and communication skills with diverse audiences
- Strong organizational skills and work ethic, and keen attention to detail
- Demonstrated initiative, excellent follow-through and ability to balance a variety of simultaneous projects to produce results in a fast-paced deadline-oriented environment
- Strong online research and database management skills
- Self-starter, innovative, and able to work independently as well as in teams
- Creativity and flexibility in approaching assignments
- Familiarity with Slack, Canva, and content management systems (such as Drupal and ResourceSpace) a plus
- Adherence to current expectation to work a minimum of four days in the office per week, with flexibility to work additional days on-site as needed to advance projects and priorities
- Ability to work a 32-hour week required; willingness to work a flexible schedule that may include weekends, early mornings, and evenings on occasion
Major Job Responsibilities
- Help plan and implement marketing events, including exhibit previews, IMAX screenings, filmings, and photoshoots
- Responsible for content management of marketing-related webpages on the Science Center’s website
- Manage the Science Center’s Yelp, Google Business and TripAdvisor profiles (reply to inquiries, upload photos, update messaging, etc.)
- Manage the Science Center’s YouTube page by regularly uploading TV commercials, IMAX trailers, and other promotional videos to our channel along with captions
- Conduct on-site guest surveys using SurveyMonkey and organize survey results in Microsoft Excel
- Build and maintain a detailed database of the Marketing Department’s external vendors and serve as the point-of-contact for vendors throughout the bidding process
- Help maintain a detailed inventory of marketing materials and publications and organize files in the digital asset management (DAM) system
- Build and maintain list of affinity groups for outreach opportunities
- Work with promotional partners to ensure that their requests and deliverables have been fulfilled
- Assist in the creation of social media content including taking photos and videos during live events
- Proofread marketing publications including e-newsletter, brochures, flyers, and rack cards
- Coordinate distribution of marketing collateral to promotional partners
- Collect, organize and maintain attendance reports, advertisement tear sheets, and marketing samples
- Provide IMAX Theater schedule to showtime distributors on a regular basis
- Handle administrative duties including maintaining office supplies and equipment, sorting mail, and processing invoices
- Perform other duties as assigned
