Marketing Manager (Part Time, Remote)
The Candidly: A lifestyle brand for pragmatic skeptics who want to be pretty, healthy, happy. ER. HappiER.
www.thecandidly.com | Instagram
About The Candidly
We’re a digital-first lifestyle brand that writes about style, beauty, trends, health, recipes, exercise, home, and marriage. You know, the big stuff. Everyone is welcome, but our target demo is grown-ups who want smart, skeptical, but fun takes on how to live better.
The Role
We’re looking for a Part-time Marketing Manager for about 15-20 hours a week to start to own performance marketing at The Candidly. You’ll lead newsletter strategy and growth, manage acquisition and retention campaigns, and deliver data-driven insights to fuel growth.
This is a remote role.
Key Responsibilities
- Newsletter Ownership: Manage the newsletter end-to-end, build, design, segmentation, testing, growth strategy, and retention.
- Performance Marketing: Plan and execute campaigns across Paid Social (Meta Ads Manager), Affiliate, SEO, and lead generation.
- Commerce & Affiliate Marketing: Work with Managing Editor on strategy across Amazon, ShopMy, Impact, Skimlinks, and other direct partners; build and maintain key relationships; optimizing affiliate funnels (placement, CTAs, linking strategy) to increase clicks and commissions and track and report on revenue performance, identifying trends and actionable insights.
- Budget & Optimization: Allocate and optimize marketing spend; continuously test and adjust to maximize ROI.
- Analytics & Reporting: Use GA4 and other analytics tools to track KPIs, build dashboards, and deliver actionable insights.
- Testing & Experimentation: Run A/B and multivariate testing on creative, targeting, and funnel strategies.
- Trend & Market Monitoring: Identify opportunities by staying ahead of cultural shifts and digital marketing best practices.
- Collaboration: Work closely with editorial and leadership to align marketing with content and brand strategy.
Qualifications
- 4–6 years of performance marketing experience in digital-first media, consumer brands, or subscription businesses.
- Expertise in newsletter growth and optimization (experience with Email service providers/newsletter tools required).
- Hands-on experience with:
- GA4 for analytics and reporting.
- Meta Ads Manager for paid campaign management.
- Newsletter/ESP tools (e.g., Mailchimp, Klaviyo, ConvertKit, or similar).
- Strong background in paid social, affiliate, SEO, and lead-gen campaigns.
- Analytical and data-driven, with the ability to translate insights into growth strategies.
- Comfortable in a lean, fast-moving environment; self-starter with attention to detail.
Please apply directly at careers@thecandidly.com with a cover letter and resume. We will not look at resumes via the LinkedIn portal
