Job Profile
Marketing Research and Analytics Manager 2
Job Family
Marketing Research and Analytics
Time Type
Full time
Max Pay – Depends On Experience
$78,000.00 USD Annual
Apply before 11:59 PM Arizona time the day before the posted End Date.
Minimum Qualifications
Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
Job Profile Summary
Manages a primary multimedia support/creative services unit which provides intermediate to complex multimedia consulting, design, and production services for a unit or department.
Job Description
Position Salary Range: $71,500 - $78,000 per year; offer dependent on experience
The Office of Inclusive Excellence (OIE), a department within the Office of the Executive Vice President and University Provost, is seeking candidates for the role of
Marketing & Communications Manager, Inclusive Excellence.
The Marketing & Communications Manager will be a highly organized and collaborative marketing and communications professional with demonstrated experience managing multi-channel marketing operations and communications workflows in a complex organization, preferably within higher education. The ideal candidate will align with the ASU Charter commitment to inclusion, excellence, and impact, and will bring both creative thinking and operational rigor to advancing inclusive excellence efforts across the university.
This role is responsible for supporting OIE by managing marketing and communications operations across email, web, and social channels, ensuring initiatives, programs, and events are promoted accurately, consistently, and on schedule. The
Marketing & Communications Manager will create and optimize content, oversee campaign execution, maintain marketing infrastructure, and coordinate workflows across internal teams and partners to deliver timely and effective communications.
They will also serve as a connector to
Academic Enterprise Communications (AEC), ensuring that all communications developed by OIE are aligned with ASU Brand standards and AEC guidance.
What is inclusive excellence at ASU?
Inclusive excellence at ASU is a university-wide value rooted in the ASU Charter commitment to broad access and student success. The Office of Inclusive Excellence serves as a central hub that enables best practices, provides training and professional development opportunities, builds community, and organizes programming, resources, and services that advance inclusive outcomes for students, faculty, and staff across the institution.
What will the Marketing & Communications Manager do?
The Marketing & Communications Manager translates OIE priorities into organized, efficient, and impactful marketing and communications execution. This is a hands-on role that focuses on operational coordination, content delivery, and platform oversight, ensuring that communications efforts support institutional goals and reach intended audiences effectively.
Essential Duties
- Support the OIE team with marketing and communications execution for events, meetings, and initiatives across email, web, and social platforms.
- Act as the day- to day point of contact for OIE’s marketing and communications needs.
- Develop and manage centralized marketing workflows, calendars, and project timelines to ensure initiatives are promoted accurately, consistently, and on schedule.
- Create, edit, and optimize marketing content and creative assets (e.g., newsletters, event promotions, websites, flyers, slide decks, templates), ensuring alignment with OIE, Faculty & Staff Associations (FSAs), and ASU brand guidelines.
- Oversee development of marketing materials using relevant software (e.g., Canva, Adobe Creative Suite) and ensure brand consistency for internal and external communications. Order and manage branded marketing materials.
- Create, update, and manage content for platforms such as digital signage (e.g. Poppulo), Canvas projects, and Eventbrite.
- Manage email campaign deployment, including list management, segmentation, scheduling, analytics tracking, and performance reporting to inform continuous improvement.
- Maintain and update the OIE website, partnering with the AEC web lead to ensure accessibility, usability, and brand consistency.
- Coordinate marketing and communications for signature OIE programs and newsletter, specifically the Celebrate - Inclusive Excellence Heritage Month Events and Celebrations newsletter/email, any training, workshops, and or additional initiatives.
- Manage relevant relationships with partners such as Faculty and Staff Associations (FSAs), as well as internal units such as Educational Outreach and Student Services, student support units, Academic Enterprise Communications, ASU Brand, and Strategic Communications to gather content, align messaging, and coordinate promotion schedules.
- Maintain and update digital platforms and systems, including Drupal (web content), Qualtrics (forms/data collection), LISTSERV management, Canvas projects, Eventbrite, and digital signage (e.g., Poppulo).
- Support photography and video needs for events and campaigns, including coordinating vendors, managing photo releases, and maintaining a digital asset library (e.g., Flickr).
- Order and manage branded promotional materials and develop branding templates, toolkits, and communications assets for OIE and FSAs.
- Serve as liaison between OIE and Academic Enterprise Services (AES) IT and Communications teams to coordinate technical support, on-site event needs, and documentation.
- Provide guidance, coordination, development, and oversight of student workers supporting marketing and communications tasks.
Desired Qualifications
- Experience managing marketing or communications operations in higher education or a large, complex organization.
- Experience with email marketing platforms, website CMS tools (WordPress), and form/data tools (Qualtrics).
- Demonstrated project management and workflow coordination experience.
- Knowledge of digital accessibility and inclusive marketing best practices.
- Experience coordinating student employees or support staff.
- Demonstrated alignment with the ASU Charter.
Working Environment
Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work. Occasional bending, reaching, lifting, pushing, and pulling up to 25 pounds. Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts. Ability to clearly communicate to perform essential functions. Ability to travel to different sites to perform duties.
Organizational Structure
The Marketing & Communications Manager reports directly to the
Vice Provost of Inclusive Excellence and works closely with staff to advance the office’s strategic priorities through coordinated marketing and communications efforts.
The Marketing & Communications Manager also maintains a
dotted-line relationship with Academic Enterprise Communications (AEC) to ensure alignment with ASU Brand standards and broader academic and strategic communications priorities.
Through this relationship, the role collaborates with AEC writers, designers, web, and email teams as needed to support high-impact initiatives and maintain consistency across university communications.
What makes a candidate stand out?
Motivated by the ASU Charter, the ideal candidate is someone who understands and values inclusion, outreach, and engagement, and understands the operational discipline required to support large, distributed initiatives.
Successful Candidates Will Demonstrate
- Strong project and workflow management skills with the ability to manage multiple timelines and stakeholders.
- Experience balancing strategic priorities with hands-on execution.
- Strong written and visual communication skills across digital platforms.
- Comfort working collaboratively across decentralized teams and with a wide range of partners.
- Attention to detail, follow-through, and a commitment to accessible, inclusive communications.
- Experience with communication platforms and systems and openness to learning, adopting, and supporting new or evolving operational platforms, systems, and tools that enhance communication, marketing, and engagement efforts.
Department Statement
The Office of the University Provost provides leadership to all ASU campuses and academic programs, fostering global distinction in teaching, research and services to the community. To learn more about the Office of the University Provost, go to: http://provost.asu.edu
ASU offers an array of employee benefits, including reduced tuition for employees, their spouses, and dependents; competitive rates for health and life benefits; a wellness program; disability and leave program; paid holidays; and retirement programs. Visit https://cfo.asu.edu/hr-benefits for further details, as well as https://cfo.asu.edu/hr-applicant for a message to future ASU employees.
Driving Requirement
Driving is not required for this position.
Location:
Campus: Tempe
Funding
No Federal Funding
Instructions To Apply
Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.
Please use the link below to log in using single sign-on.
https://www.myworkday.com/asu/d/inst/1$9925/9925$18564.htmld
To be considered, your application must include all of the following attachments:
Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.
Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.
Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact HR Talent Acquisition before the posting close date to request edits.
Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.
Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.
ASU Statement
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.
ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.
Notice of Availability of the ASU Annual Security and Fire Safety Report:
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.
Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.
Employment Verification Statement
ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.
Background Check Statement
ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.
Fingerprint Check Statement
A fingerprint check is not required for this position.
