Description
Join Our Team: Marketing & Client Acquisition Manager
Company Overview
Pepper's Personal Assistants is a fast-growing executive services organization that launched in 2012. Executives, business owners, and busy professionals contact us to handle their household tasks, chores, and projects. We make our clients' life easier, allowing them to focus on their families, careers, and other activities they love.
Job Summary
The Marketing & Client Acquisition Manager owns all marketing efforts for Peppers while serving as a key point of contact for prospective clients. This role combines strategic marketing leadership with consultative sales, driving brand awareness and qualified leads while building trust with high-net-worth individuals exploring our services.
This position fully manages Peppers' marketing presence across digital channels, content creation, and client communications while conducting discovery calls that guide potential clients from initial inquiry to signed agreement. The role requires a unique blend of creative marketing expertise, relationship-building skills, and deep understanding of luxury service expectations.
This position reports directly to the Chief Operating Officer.
Hours: 25 hours per week with flexible scheduling. Availability for occasional meetings outside standard business hours based on prospective client schedules.
Compensation: $40 per hour (non-exempt).
Location: Greater Seattle. Based in the Seattle area with flexibility to travel within the region.
Start Date: ASAP
Requirements
Key Responsibilities
Marketing Ownership
- Create and publish two social media posts per week across LinkedIn, Facebook, Instagram, and Google My Business.
- Write and publish one blog post and one LinkedIn article per month.
- Develop and send one mailing list newsletter per month and one client newsletter quarterly.
- Monitor Slack channels actively to identify trends, PA success stories, and content opportunities for marketing materials.
- Coordinate on-site visits with PAs to capture photos and videos for marketing use.
- Execute monthly ad hoc marketing projects to refresh existing materials and develop new collateral.
- Manage minor website updates and content changes in collaboration with website & SEO contractor.
- Manage website & SEO contractor relationship, coordinating optimization efforts and website updates.
- Oversee graphic design work internally or coordinate with external contractors.
- Generate monthly marketing performance reports with comprehensive KPI analysis and present to leadership team.
- Track and report on all marketing and sales KPIs to the leadership team on a monthly basis.
Client Acquisition
- Conduct discovery calls with prospective clients to understand their needs, explain Peppers' services, and recommend suitable support options.
- Represent Peppers' values of ease, trust, and dependability in every interaction with potential clients.
- Guide prospective clients through the decision-making process with expertise that helps them make informed choices.
- Manage follow-up communication and lead progress through HubSpot until closed.
- Accurately record all notes, activity, and client information in HubSpot to ensure smooth transitions.
Core Competencies For Success
- Strategic Marketing Thinking: Develops content that resonates with high-net-worth audiences and drives measurable business results.
- Content Creation Excellence: Writes compelling copy across formats—from social posts to long-form articles—with consistent brand voice.
- High-Touch Service Understanding: Intuitively grasps the expectations and communication styles of affluent clients.
- Sales Acumen: Builds trust and guides clients through decision-making with expertise, integrity, and follow-through.
- Data-Driven Mindset: Tracks metrics, identifies patterns, and adjusts strategies based on performance insights.
- Proactive Initiative: Identifies opportunities for improvement and takes ownership without waiting for direction.
- Continuous Learning: Demonstrates curiosity and commitment to staying current with emerging marketing trends, tools, and best practices.
Experience
Qualifications & Requirements:
- 3+ years in marketing roles with demonstrated success in content creation, social media management, and lead generation.
- 2+ years working with high-net-worth clients, luxury brands, or high-touch service industries.
- Proven ability to manage both strategic marketing initiatives and tactical execution.
- Experience conducting client discovery calls or consultative sales conversations.
- HubSpot proficiency required.
- Experience leveraging AI tools for marketing content creation, optimization, and efficiency.
- EOS (Entrepreneurial Operating System) experience a plus but not required.
Education
- No formal degree required; success is defined by skills, performance, and alignment with Peppers' values.
Skills & Attributes
- Exceptional written and verbal communication with ability to adapt tone for different audiences and channels.
- Knowledge of AI marketing tools and applications for content creation, personalization, and campaign optimization.
- Graphic design skills or experience managing design contractors.
- Comfortable with website content management systems and basic updates.
- Experience managing external contractors and vendor relationships.
- Strong organizational skills with ability to manage multiple ongoing projects and deadlines.
- Analytical mindset with experience tracking and reporting on marketing KPIs.
- Quick learner who can independently gain proficiency in new tools and platforms.
- Creative problem-solver who sees opportunities in client stories and business trends.
- Confidence in discussing pricing and services with prospective clients.
Physical Abilities
- Local travel to client homes, PA work sites, and occasional meetings required.
- Comfortable with extended periods of technology use and varied work environments.
Why Pepper’s?
- Culture of Growth: Stay prepared for quick placement with our dedicated client-matching process.
- Flexible Scheduling: Achieve a work-life balance with flexible hours tailored to client needs.
- W-2 employee
- Competitive Compensation and Benefits: Earn a competitive hourly wage and enjoy benefits including a 401(k) plan with employer match, paid time off, company-paid holidays, and paid sick leave.
- Supportive Environment: Experience a positive team culture with ongoing support from management and opportunities for professional development.
Pepper's PA Core Values
Our core values shape our culture with purpose, guiding us in hiring, evaluating, and celebrating our team members. These values aren't just words; they're our way of life. Here at Pepper’s Personal Assistants, we have four core values: One For All and All For One, FITFO (Figure It The F**k Out), Growth Mindset, and Provide Ease.
One For All and All For One At Pepper’s Personal Assistants, we live by the principle of collective trust and respect. Employees trust their leadership team, leadership trusts their team, and clients trust us all. We foster an environment of Good Vibes Only,Trust that decisions are made in the best interest of the company, knowing that what is best for Pepper's is ultimately best for everyone. Respect the Vibe is about treating everyone with kindness and respect, ensuring a positive and supportive workplace. We encourage everyone to contribute creative ideas with a touch of Razzle Dazzle, making our team shine brighter together. As Guardians of Reputation, we are committed to maintaining and enhancing Pepper’s good name.
FITFO (Figure It The F**k Out) In our fast-paced environment, we value a proactive and solution-oriented mindset. Seize the Day means diving in and solving problems independently with a can-do attitude. We are Eager Beavers, always proactive, staying one step ahead and anticipating needs. Like Speed Racers, we get things done quickly, accurately, and efficiently. Boss Mode is about owning your work and its outcomes, while Promise Keeper emphasizes always following through on what you say you’ll do.
Growth Mindset We believe in continuous improvement and learning. Feedback Fanatics love feedback and use it to grow. We are Humble Heroes, confident yet always open to learning and improving. With Positivity Power, we keep a positive and constructive outlook, creating a Drama-Free Zone where professionalism prevails, and unnecessary conflict is avoided. As Change Champions, we embrace change and adapt in our dynamic environment.
Provide Ease Making things easier for everyone is at the heart of what we do. Magical Communication is our secret to success, ensuring clear and concise communication. As Organized Ninjaneers, we stay organized and anticipate needs. We are Detail Detectives, paying attention to the little things that make a big difference. Being Rock-Solid Reliable means being the dependable person everyone can count on. Lastly, Flex Masters adapt and do whatever it takes to make things easy for everyone.
Pepper’s Personal Assistants is committed to equality and diversity in the workplace. We encourage applicants of all backgrounds to apply.
