What you will do
- Develop and execute outreach strategies, crafting personalized pitches to secure quality media coverage and links
- Write and refine press materials, media pitches, and supporting documents to align with client objectives
- Monitor and analyse PR performance metrics to optimize campaign effectiveness and pivot strategy when necessary
- Manage proactive and reactive media opportunities, including newsjacking and campaign planning
- Provide actionable insights through link gap analysis and audience targeting strategies
- Build and maintain relationships with journalists and media outlets
- Collaborate with SEO, Content, and Social teams to align PR activities with broader marketing strategies
- Use PR tools and analytics platforms to track campaign performance and outreach success such as Buzzstream, Muckrack, Qwoted, BuzzSumo, Ahrefs, and more
- Present reports and recommendations to clients with confidence and clarity
- Continuously refine outreach strategies to improve response rates and placements
- Contribute to the evolution of team workflows and reporting processes
- Stay updated on industry trends and media landscape changes to inform PR strategies
- Provide mentorship and guidance to junior team members as needed
Requirements
- Experience in PR, media relations, or a related field
- Strong media relations skills with a proven track record of securing media placements
- Excellent writing and editing skills with experience in crafting press materials and pitches
- Ability to analyse performance data and translate insights into actionable strategies
- Proficiency in PR tools and analytics platforms
- Experience with integrated campaigns across PR, SEO, Content, and Social
- Ability to work independently and manage multiple projects simultaneously
- Knowledge of industry trends and audience targeting strategies
- Experience in traditional PR, including securing broadcast placements, print and magazine coverage, trade press features, newsletter inclusions, podcast appearances, and/or radio spots an advantage
- Experience working in an agency environment is preferred
- Experience in digital PR, link building, or content marketing is an advantage
Diversity & Inclusion
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.
We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.
If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.
Journey Further is a performance marketing agency working with the world's leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation taking brands beyond performance.
