Research Analyst/ Sales Insight Analyst/ Media Research Analyst/ Project Coordinator
Location- NYC NY 10014
Onsite role
Interview- Video
Contract to hire role
Payrate- 36/hr on W2 Max
Manager Notes:
What they will do daily:
- Help sales teams win clients using data-backed insights
- Pull data from tools like Nielsen, MRI-Simmons, Comscore
- Create custom research reports for client pitches
- Track which insights actually helped generate revenue
- Analyze advertising trends, top spenders, and audience behavior
- Build reports + presentations for marketing and sales teams
This is a “Media Research + Ad Sales Analytics” role (not pure data science, not pure marketing).
Must Have
Core Experience
2+ years in:
Media Research / Ad Sales Analytics / Audience Insights
Experience supporting:
Ad Sales OR Media Planning teams
Must have hands-on experience with at least 2–3 of these:
- MRI-Simmons (mandatory / highly preferred)
- Nielsen (NPower / Streaming Ratings)
- Comscore VMX
- iSpot
- MediaRadar
Functional Skills
- Custom research for client presentations
- Audience insights & segmentation
- Marketplace / competitive analysis
- Building recurring reports (weekly/monthly)
- Translating data → sales story
Soft Skills (Very Important Here)
- Ability to work with sales teams
- Strong storytelling with data
- Fast turnaround on requests
Red Flags (Reject Profiles)
- Pure data analysts (SQL/Python heavy but no media tools)
- Pure marketing/content profiles
- No exposure to ad sales or media measurement
- No Nielsen / MRI / Comscore exposure
Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position Media as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across Media and the video landscape in support of advertising and media measurement initiatives.
Skills:
- Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations.
- Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar
- Track all research requests and match to sales revenue on a weekly basis.
- Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot.
- Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales
- Produce and maintain recurring reports including Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore.
- Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore.
