About Tilt
Tilt is building a new format for investment content. Today, a financial creator's take dies as a static piece. Read once, maybe shared, then gone. We turn it into a structured investment view (a basket with a methodology) that users can deploy to their own brokerage and follow forward as the creator updates their thesis over time.
Think of it as ETFs 2.0. Cathie Wood and ARK built a category by packaging a worldview into a tradable expression. Today's writers, from Cintrini to Christian Catalini to the operators behind the best-read newsletters in finance, can do the same. The difference: their views update continuously, which is what makes them durable as AI eats static content.
We believe agent-mediated investing is the future. Tilt is the creator platform for investable theses, and our edge is the long tail. BlackRock will never package the worldview of a finance Twitter account, an MIT economist's draft paper, or a FIRE blogger's Monte Carlo model. Traditional index providers can't reach that far down the curve. We can.
We're a team where more than half are former founders. We move fast, push back, and are AI-pilled more than any other company you’re applying to.
The Opportunity
This is the most important hire we'll make this year.
We're looking for a growth operator who can build and run our creator partnerships program from zero. Creators are our highest-leverage acquisition and distribution channel — and we need someone who treats them that way: with a real funnel, real experiments, real retention work, not just relationship management.
What You'll Do
- Own the creator funnel as a growth motion. Treat creators as a distribution and acquisition channel. Build the pipeline, measure conversion at every stage, and run experiments on what unlocks each step.
- Build the target creator list. Identify and prioritize the highest-leverage voices in fintech, FIRE, personal finance, and investment commentary. Think the tier of Santini, Leopold Aschenbrenner, Tim Urban, Christian Catalini, and the operators behind the most-read finance newsletters and podcasts.
- Run outreach and discovery. Move creators from cold to warm to demo. Most of this will run through your existing relationships and 1 to 2 degree intros.
- Sell the creator value prop, in this order:
- To grow subscribers.. Static takes get eaten alive by AI. A Tilt is a living expression of a creator's thesis that subscribers can deploy, and that the creator continues to shape over time.
- A direct line to your audience. Creators get visibility into who's subscribing to their Tilt, what the audience asks, which holdings they override/customize and how it's performing in their hands.
- Eventual economics. Down the road, creators can monetize via basis points on AUM running on their Tilt.
- Onboard creators into active management. The role isn't just signing creators up. It's helping them treat their Tilt as a living artifact they continuously refine.
- Iterate the format with creators. This is a new paradigm. Creators will push back, reshape, and co-design. You'll be the feedback loop between them and our product.
- Build the playbook. Codify what works so the program scales.
- Partner with the founder on strategy, narrative, and key relationships.
Who You Are
- Deeply networked in finance creator land. You have warm paths into the creators, newsletter operators, and podcast hosts our target list lives in.
- Founder mindset. You're comfortable building from zero, defining your own structure, and operating without a playbook handed to you.
- Sales-oriented but content-fluent. You understand how creators think about audience, brand, and the cost of associating with a new platform.
What Sets You Apart
- Past experience running creator, partnerships, or BD
- A track record of getting hard-to-reach people to take a meeting
- Comfort with AI tools. You're willing to ship a demo, learn, and reshape.
- You think Animal Spirits is a fine podcast and Flirting With Models is the bar. You can name three Matt Levine columns from memory.
What We Offer
- Direct partnership with the founder and a team of former founders
- Compensation: competitive base + meaningful equity (details on call)
- Remote/flexible
How to Apply
Email alana@tilt.io with:
- The first 10 creators you'd reach out to in your first 30 days
- How you'd get a warm intro to each
- A short note on why this role, now
