FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
Position Overview:
We are seeking an experienced Email Marketing Specialist to support a major Email Service Provider (ESP) migration project. This role will be responsible for the execution, build, testing, and deployment of email campaigns and automated customer journeys within a new ESP platform. The ideal candidate will have hands-on experience with email marketing operations, automation workflows, segmentation, and quality assurance.
Key Responsibilities:
- Build and QA email templates within the new ESP platform
- Configure and implement customer journeys, including triggers, segmentation, personalization, and dynamic content
- Partner with Email Marketing, eCommerce, and Brand teams to ensure accurate campaign execution
- Test and troubleshoot email deployments, automations, and data flows
- Recommend process improvements to increase production efficiency and optimize customer journeys
- Support additional marketing initiatives and special projects as needed
Additional Responsibilities During Migration:
- Build, QA, and deploy daily email campaigns
- Execute audience segmentation and list pulls based on established criteria
- Support ongoing email marketing operations to ensure business continuity during the migration
Preferred Qualifications:
- Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Information Systems, or a related field preferred.
- Experience working within Email Service Providers (ESPs)
- Strong understanding of email campaign execution, automation, segmentation, and QA processes
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Strong attention to detail and problem-solving skills
- Experience supporting ESP migrations is highly preferred
