MARKETING MANAGER
Margaritaville Hotel Nashville
Summary
At Margaritaville Hotel Nashville, we bring a unique blend of urban energy and laid-back paradise to the heart of Music City. In this role, the Marketing Manager is wholly responsible for developing and executing property-level marketing plans, strategic campaigns, and on-brand messaging that capture the “no worries” Margaritaville vibe.
Through traditional, digital, and social media channels, this role drives consumer awareness and engagement among hotel guests, local patrons, and destination visitors. A heavy focus is placed on activating and showcasing our distinct food and beverage venues (including our rooftop experience and signature dining), live entertainment programming, and seasonal property promotions.
Qualifications - Education: BA/BS Bachelor’s Degree in Marketing, Communications, Hospitality Management, or equivalent experience.
- Experience:
- A minimum of three (3) years of professional hospitality or entertainment marketing experience (experience in the Nashville market is highly preferred).
- A minimum of three (3) years of experience developing and executing multi-channel marketing campaigns.
- Skills & Expertise:
- Strong understanding of brand standards, with the ability to balance corporate brand identity with localized, city-specific marketing.
- Proven digital marketing expertise, including social media management, email marketing, and content creation.
- Proficient in Microsoft Office and Adobe Creative Cloud programs (Photoshop, InDesign, Canva, etc.).
- Excellent project management, organizational, and time-management skills.
- Strong written, verbal communication, and storytelling abilities.
- Attributes:
- Demonstrates high energy, enthusiasm, self-confidence, and a positive, collaborative attitude that reflects the brand culture.
- Ability to work independently under minimal direct supervision, manage time well, and adapt quickly under pressure to meet deadlines.
PERFORMANCE STANDARDS
- Strategic Planning: Creates and executes the annual property marketing plan within budget, in close consultation with the General Manager, Director of Sales, Food & Beverage leaders, and corporate brand teams.
- Revenue Collaboration: Partners with the Revenue Management and Sales teams to develop targeted promotional offers that drive room nights, maximize strategic revenue growth, and align with brand standards.
- Agency Management: Manages third-party social media and digital agencies to ensure paid strategies are optimized with real-time Nashville market data, reviewing content calendars to ensure accurate brand voice and maximum ROI.
- Brand Integrity: Serves as the on-property brand ambassador, ensuring all collateral, photography, digital footprint, and guest-facing messaging perfectly mirror the Margaritaville lifestyle guidelines.
- Community & Partnerships: Actively identifies and leverages local Nashville events, music festivals, tourism trends, and community partnerships to elevate the hotel and restaurant reputations.
- Guest & Reputation Management: Monitors local review sites and feedback channels to maintain service quality standards, offering insights to operational teams to boost guest satisfaction.
- Professionalism & Work Habits: Adheres to hotel standards for dress, grooming, attendance, and punctuality, embodying the professional yet welcoming nature of the hospitality team.
Essential Functions
Campaign & Content Creation
- Handle all creative asset request submissions, managing design deadlines effectively for both print and digital collateral.
- Curate, write, and schedule blog posts and website content, planning a forward-looking editorial calendar and coordinating contributions from internal team members.
- Work with F&B department heads to create, package, and execute promotions for the hotel’s bars, restaurants, and rooftop venues.
- Support public relations efforts by organizing timely media responses, hosting influencers/media on-property, and delivering required promotional assets.
Digital & Email Marketing
- Own and manage the property’s social media advertising budget, analyzing spend to optimize engagement and conversions.
- Review all pages of the hotel and venue websites weekly to ensure absolute accuracy in pricing, menus, and programming hours.
- Collaborate with the Sales and Revenue teams to design and distribute the hotel’s monthly email newsletter.
- Partner with F&B managers to curate frequent, targeted email campaigns sent directly to the local restaurant and nightlife database.
- Management of the Events & Activations Coordinator position. Oversight of the planning & marketing of these events.
- Train and support front desk and restaurant host teams to improve email data capture at check-in and reservation touchpoints (Target: 90%+ data collection standard).
Reporting & Administration
- Maintain an accurate, up-to-date property marketing calendar, actualizing the prior month's data and tightening the 60-day forward outlook for submission to Corporate Marketing on the first Monday of every month.
- Prepare and present monthly marketing performance reports, analyzing ROI on digital spend, email open rates, and campaign conversions.
- Continuously update the property marketing plan to pivot seamlessly alongside changing Nashville market conditions or shifts in consumer behavior.
- Other duties as assigned by leadership.
Safety & Security
- Maintain awareness of property hazards and strictly follow the hotel’s safety, security, and emergency procedures. Report potential risks promptly to ensure a safe environment for all guests and team members.
Supervisor Title: Director of Sales & Marketing
