Role Overview:
We are seeking a relentless, creative, and hustle-minded Social Media Manager who thrives in a fast-paced, startup environment. This person is deeply passionate about wellness, obsessed with digital trends, and ready to build something from the ground up. This role requires someone who isn’t afraid to roll up their sleeves, take initiative, and drive real impact. You’ll work closely with the founding team to lead our social strategy, grow our community, and amplify the Biohack-it voice across all platforms.
Role & Responsibilities:
Social Media Strategy & Content Creation:
- Develop and own the content strategy across Instagram & TikTok, aligned with brand goals and community interests.
- Build and manage a strategic content calendar that incorporates key podcast drops, event moments, and cultural trends.
- Direct and mentor the social media intern to ensure KPIs and performance targets are consistently met.
- Produce visually compelling content using Canva, Adobe Suite, and other creative tools—decks, menus, signage, merch, etc.
- Edit and optimize podcast assets into short-form content that performs on Reels, TikTok, X, and Spotify video.
- Stay ahead of platform trends and algorithm shifts to create smart, high-performing content strategies.
- Own and execute influencer collaborations, co-branded content, and sponsored deliverables.
- Identify and leverage viral formats, meme culture, and trending audio to fuel growth and engagement.
Creator & Personal Brand Growth- Develop and execute a growth strategy for Iman Hasan as a founder, creator, podcast host, and thought leader.
- Create platform-specific content strategies rather than repurposing identical content across channels.
- Build TikTok-specific growth initiatives designed to increase reach, discoverability, follower growth, and engagement.
- Identify opportunities for viral content, trend participation, audience expansion, and creator collaborations.
- Map out content pillars and recurring content series that strengthen Iman's authority and audience connection.
- Develop content concepts that position Iman at the center of conversations surrounding wellness, entrepreneurship, personal development, longevity, and culture.
- Direct content capture opportunities during podcasts, events, speaking engagements, travel, and day-to-day moments.
- Create systems for maximizing content output from every podcast recording, event, and interview.
- Collaborate with guests, creators, and industry leaders to expand audience reach through strategic content partnerships.
TikTok Strategy & Growth- Own Biohack-it's TikTok growth strategy from ideation through execution.
- Understand TikTok trends, audience behavior, storytelling frameworks, and platform-specific content formats.
- Develop content that is native to TikTok rather than adapted from Instagram.
- Stay ahead of platform trends, creator strategies, and algorithm shifts.
- Experiment continuously with hooks, formats, storytelling techniques, and emerging trends to accelerate growth.
- Track performance metrics and identify opportunities to improve reach, retention, shares, saves, and follower acquisition.
Podcast & Audience Growth- Develop social strategies designed to increase podcast downloads, subscribers, and listener retention.
- Build content funnels that convert social media audiences into podcast listeners, event attendees, newsletter subscribers, and community members.
- Identify growth opportunities across earned, owned, and creator-led channels.
Community Engagement:
- Cultivate a strong, loyal community by responding authentically to DMs, comments, and audience messages.
- Develop value-driven conversations that extend beyond content—create a culture.
- Activate and manage brand ambassadors, wellness influencers, and micro-creators to extend our reach organically.
- Represent the brand with a tone that’s warm, elevated, and mission-driven.
Analytics and Reporting:
- Develop monthly reports that measure podcast downloads, engagement growth, and campaign ROI.
- Recommend optimizations based on emerging insights and competitive analysis.
Additional Responsibilities: Teamwork & Startup Culture:
- Research market trends and create actionable recommendations to stay at the cutting edge of wellness-driven content.
- Stay informed on platform algorithm updates, ensuring all strategies are optimized for discovery.
- Support senior management with additional tasks and cross-functional collaboration as needed, demonstrating flexibility and a proactive attitude.
Teamwork & Startup Culture:
- Thrive in a high-pressure, startup setting with a no-ego, roll-up-your-sleeves attitude.
- Be deeply invested in the mission of Biohack-it—your ideas, energy, and initiative will directly shape the brand.
- Proactively support senior leadership with evolving needs and quick turnarounds.
- Stay nimble and resourceful when navigating ambiguity or limited resources.
QualificationsRequired- 3–5+ years of experience managing social media for creators, founders, public figures, podcasts, media brands, or personality-led businesses.
- Proven experience growing TikTok accounts through strategic content development and audience acquisition.
- Strong understanding of creator economy trends and social-first media.
- Experience creating viral and high-performing short-form video content.
- Excellent copywriting, storytelling, and content strategy skills.
- Strong understanding of audience psychology, community building, and engagement tactics.
- Experience working directly with talent, speakers, influencers, founders, or public-facing personalities.
Preferred- Experience in health, wellness, longevity, personal development, podcasting, or lifestyle industries.
- Familiarity with AI-powered content creation tools including ChatGPT, Claude, Perplexity, Descript, OpusClip, and other emerging platforms.
- Experience scaling creator-led brands beyond 100K+ followers across social platforms.
- Understanding of podcast growth strategies and audience development.
Schedule:
- Full-time: Monday to Friday, 9 am – 6 pm, with flexibility for occasional weekends as needed when there are events. If more than a full day of work is accrued on a weekend, then a comp day will be provided.
Location: Miami
