About The Role
The role owns the content strategy and execution end-to-end, translating technical product value into compelling narratives that engage enterprise audiences.
The position partners closely with product marketing, SEO, and demand generation teams to scale organic traffic, nurture pipeline, and establish brand authority across digital channels.
Key Responsibilities
- Develop and execute a comprehensive B2B content strategy spanning long-form blogs, whitepapers, case studies, and email campaigns
- Manage the editorial calendar and oversee content production from ideation through publication and promotion
- Optimize all content for SEO performance, leveraging tools like Ahrefs, SEMrush, and Google Analytics to drive organic growth
- Collaborate with subject matter experts, product managers, and designers to produce data-backed, high-utility assets
- Analyze content performance metrics to refine distribution tactics, improve engagement rates, and report on pipeline impact
- Ensure consistent brand voice and messaging across all digital touchpoints and collateral
What We Are Looking For
- 4-7 years of content marketing experience within a B2B SaaS or high-growth technology company
- Demonstrated expertise in SEO/SEM best practices, keyword research, and organic traffic optimization
- Exceptional writing, editing, and storytelling skills with a portfolio of published technical and marketing content
- Proficient with content management systems, analytics platforms (GA4), and SEO tools (Ahrefs, SEMrush)
- Bachelor's degree in Marketing, Journalism, Communications, or a related field
- Bonus: Experience managing freelance writers, familiarity with HubSpot, and a background in developer-focused tech
