The American Board of Internal Medicine (ABIM) is currently seeking a Digital Communications Specialist - Web to join our Communications team. The Digital Communications Specialist is responsible for implementing, executing, and assisting with the daily operations of the ABIM digital platforms. This position requires a digitally savvy, detail-oriented professional to help power the everyday experience of our online presence. In this role, you’ll support and execute the daily operations of ABIM’s digital platforms so everything runs smoothly and stays engaging. You’ll collaborate on projects, help shape communications, enhance digital features, and play a key role in coordinating our bi-annual Subject Matter Expert (SME) review.
Reporting to the Senior Director of Engagement and Digital Experience, the Digital Communications Specialist will have the following primary responsibilities:
- Supports digital platform projects from planning to delivery, serves as a point of contact for stakeholders on digital platforms. Tracks and maintains digital project information.
- Update and maintain content across the public website, physician portal, and portal app using the CMS, including publishing and formatting pages and announcements, and conducting regular audits to identify outdated content, broken links, and usability issues.
- Lead periodic SME review cycles by coordinating approvals, maintaining documentation of sign‑offs and outcomes, and updating or revising digital content based on stakeholder feedback and recommended enhancements.
- Review the Help Desk Ticket queue and website banner alert calendar and address within requested time frame. Coordinate with content owners to schedule and deploy updates.
- Support ongoing blog and newsletter publishing by uploading, formatting, and publishing content with correct tagging, metadata, and SEO; performing QA checks; coordinating SME reviews; monitoring performance; and recommending improvements based on engagement data.
- Manage edits and testing for the Physician Portal App by validating content updates, links, and integrations; testing functionality across devices and operating systems; and logging, tracking, and communicating bugs or issues to development teams.
- Conduct regular quality assurance and accessibility testing to ensure digital content is accurate, user‑friendly, and compliant with organizational and legal accessibility standards (e.g., WCAG).
- Track analytics across all digital platforms by creating quarterly Google Analytics reports, summarizing key trends to inform business decisions, and ensuring accuracy and consistency in all data and reporting.
The ideal candidate has a minimum of 5 years of hands-on experience in website management and digital platform optimization. Experience with website content strategy, UX/UI best practices, web analytics, and CMS administration is strongly preferred. Detailed knowledge of web standards including responsive design, front-end development, performance optimization, accessibility compliance, and usability principles is required. Strong analytical skills and the ability to translate data insights into actionable website enhancements and conversion-focused recommendations are essential. Experience with user testing, basic HTML/CSS/JavaScript, and graphic design principles is preferred.
A demonstrated knowledge of the following software, languages, and tools as listed below are necessary to succeed in this role:
- CMS Platforms (Umbraco)
- Word Press
- Google Analytics
- Adobe Creative Suite (specifically, Photoshop and Illustrator)
- Project Management tools (Monday)
This role is based in our offices at 510 Walnut Street, Philadelphia PA, with the ability to work remotely three days a week. Our technology and facility teams provide and support a seamless hybrid work environment for all employees.
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At the American Board of Internal Medicine (ABIM), our team of unique and talented professionals, and the inspiring work they do, are essential to meeting the needs and expectations of ABIM’s diverse community of physicians.
ABIM is like no other workplace, and we are proud of it. We are committed to recognizing the importance of our people by investing in their lives through ongoing learning opportunities and exceptional total compensation & benefit offerings.
We look forward to learning more about your interest in joining our team. EOE
