Senior Channel Marketing Manager
About
DTEN is a developer of enterprise collaboration solutions that is changing the way teams connect, communicate, and collaborate. With highly integrated, AI-powered technologies, DTEN helps teams bridge global organizational challenges of time and place. DTEN solutions provide high-quality, real-time, interactive, face-to-face experiences for teams to work together, from anywhere in the world, in the most creative and efficient ways.
About the Role
DTEN is looking for a Senior Channel Marketing Manager to build our partner marketing engine and drive customer demand. This role has a clear priority: activate and grow the partner ecosystem, with a focus on the Microsoft Teams channel as our biggest immediate opportunity, while running customer marketing campaigns that keep direct pipeline moving.
You will work across a global partner base that includes distributors, DMRs, resellers, and systems integrators. You will build programs from the ground up, working closely with the Head of Marketing on strategy and owning the execution independently.
This is a builder role. You will not be handed a playbook. You will write it.
What You Will Own
Channel Partner Marketing
- Build and execute the Microsoft ecosystem partner recruitment program: identifying and activating resellers, integration partners, and AV specialists who sell Teams and video collaboration equipment.
- Accelerate performance of the existing channel -- distributors, DMRs, resellers, and systems integrators -- by building the marketing programs and enablement that drive partner engagement and deal flow.
- Grow deal registration volume and ensure registered deals are being followed through and converting. The infrastructure exists; you bring the marketing motion and discipline.
- Build partner enablement content that partners can self-serve: positioning, competitive tools, and sales assets that help them sell DTEN confidently.
- Own marketing's leg of the monthly partner touchpoint cadence -- ensuring every top reseller rep receives relevant, purposeful communication from marketing.
- Track and report partner pipeline, deal registration trends, and activation rates.
Customer Marketing
- Run customer-facing campaign cadences: email programs and outreach targeting mid-market and enterprise buyers globally.
- Own pre-event and post-event demand gen motions for industry events including InfoComm and ISE: pre-show outreach and post-show follow-up sequences that convert contacts into pipeline.
- Manage webinar and newsletter execution for customer audiences in coordination with the marketing infrastructure coordinator.
- Support lead and contact management in HubSpot and Salesforce.
Content Creation
- Write campaign copy, email sequences, partner communications, and enablement assets yourself.
- Collaborate with the Head of Marketing for strategic positioning and messaging. Brief the shared creative resource for visual design needs.
- Identify content gaps and fill them -- do not wait for others to provide content before launching.
What We're Looking For
- 6 to 9 years of B2B marketing experience with a background in both channel partner marketing and customer demand generation, developed across roles.
- Proven experience building partner programs: recruitment campaigns, enablement content, co-marketing motions, and deal registration management.
- Strong campaign execution skills -- you can design and run programs across email, events, and digital channels without needing a large team.
- Familiarity with HubSpot and Salesforce at a functional level: you can run campaigns, manage contacts, and work within the system without needing technical support for every action.
- Strong written communication -- you create campaign copy and enablement content yourself.
- Comfortable working globally across partner types and geographies simultaneously.
- Analytical mindset: you track what matters and use data to optimize.
Preferred Qualifications
- Background in B2B technology hardware, AV/collaboration technology, or enterprise software.
- Familiarity with the Microsoft partner ecosystem or Microsoft Teams go-to-market.
- Experience activating partners within a major vendor ecosystem such as Microsoft or Cisco.
- AV industry experience is a plus but not required -- we are expanding into new channels and welcome candidates who bring strong partner marketing fundamentals.
- Experience with partner incentive and deal registration program design.
