Product Marketing Manager
Role Summary:
We’re looking for an experienced B2B SaaS Product Marketing Manager to step into a highly visible role leading integrated campaigns, and cross-portfolio alignment.
You’ll shape narrative and positioning across key products, and partner closely with Brand, Demand Gen, Comms, Product, and Sales/SUCCESS to drive both awareness and adoption and contribute to landing our narrative through flagship AI moments - digitally and beyond.
This is a hands-on “player-coach” IC role: you won’t manage people, but you’ll coordinate and influence distributed set of PMMs, marketers, and x-functional stakeholders to deliver high-impact work while maintaining momentum on key value props and marketing programs.
Key Responsibilities:
1. Program Continuity: In-Flight AI Initiatives
- Partner with the team to keep in-flight programs moving, including:
- Marketing Prompt Library / AI content initiatives: Support rescoping, content strategy, and x-fn contributors, and ensure the program ladder ups to the broader AI marketing strategy.
- 3P / Integrations & Connectors Narrative (non-MCP): Refine the 3P narrative for AI-related connectors (e.g., Google Drive, GitHub) and ensure WAC/enablement content is up to date, and collaborate with Product Partnerships, ecosystem, and PMs to clarify who owns what and keep PMM deliverables on track.
- AI Newsletter & Always-On Awareness: Partner with demand gen to define content direction and ensure AI storytelling shows up consistently in recurring programs.
- Build in public: Partner with engineering and design to identify the lead stories and pull together relevant content, demos and instructions to support build in public initiative.
2. AI Feature Narrative & Cross-Portfolio Alignment
- Own and evolve the 3P Connectors narrative and message house, ensuring consistency across: PM + ecosystem PMM, clarity on value prop, product gaps and how we should drive progress via marketing initiatives towards L2 adoption goal, web, WAC, sales decks, and analyst materials, partner and 3P event content
- Drive alignment and pull through of Agents and Agent Studio positioning across product, design, and marketing, incorporating Teamwork Graph/context and customer insights.
3. Integrated Campaigns & Global Moments
- Support integrated campaigns and “global brand moments”, including Flagship events (Team, Team Europe), Industry 3P events (e.g., Google Cloud Next, Web Summit, MS Ignite, F1, etc.), and Digital awareness pushes (video, social, web, email, community)
- Create and maintain launch/announcement briefs with clear positioning, proof points, and channel plans for releases.
- Drive “Build in public” narrative work with design team to showcase progress building meaningful improvements in a way that drives brand awareness and positive perception.
- Ensure the product is consistently represented across collections and product stories (Jira, Confluence, Loom, ITSM, etc.) with a clear “AI for teamwork” POV.
4. Event & Narrative Support
- Support the analyst briefing(s) and AR deliverables for your features, providing the overarching narrative and ensuring cross-functional inputs are integrated.
- Contribute to industry 3P events in partnership with the Event Marketing team: Define event strategy and narrative aligned to business goals and KRs, facilitate goal-setting and measurement discussions, and review and approve sessions, booth content, demos, and ancillary programs.
5. Stakeholder Engagement & Communication
- Build strong relationships with: Brand, Comms, Social, Lifecycle, PFM/Digital, Analytics, Product leadership for Agents/Studio, and Teamwork Graph, and Post-Sales/TAS and Sales Enablement/Success teams
- Clearly communicate priorities, status, and results via: Executive summaries, APEX/OKR updates, and recap docs, Slack channels, Confluence pages, and standing forums.
- Help translate strategy into clear, concise narratives that leadership and x-fn teams can rally around.
Qualifications:
- 5–8+ years in B2B SaaS product marketing, ideally with: Experience in AI, data platforms, or technical products, and/or Experience running integrated campaigns and flagship event narratives.
- Strong track record in: Positioning and messaging, especially for complex or multi product stories, Cross functional orchestration (Brand, Product, Demand Gen, Events, Sales/SUCCESS), and Owning/driving end-to-end GTM for launches or campaigns.
- comfortable operating in high ambiguity, fast moving environments and making thoughtful trade-offs when capacity is constrained.
- Excellent written and verbal communication; able to write crisp briefs and decks, and present to senior stakeholders.
Location: Remote
Duration: 6 months
Compensation: $75/Hour
